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2 Types of Discounts in Shopify to Increase Revenue [2022]

discounts & coupons in shopify

According to the study, 41% of internet customers use discounts & coupons to make purchases. Shopify allows you to create different types of discounts and offers. Improving your sales and discount strategy can help you drive a significant increase in sales.

You can provide your customers with automatic discounts & coupon codes created by you. Discounts can be used to promote sales, special offers, or customer loyalty. Discount codes are codes that you can create and distribute, and automatic discounts are applied during checkout and in the basket.

If you want to increase your sales revenue, you only have one option make more offers to your customers. Here’s a simple rule for increasing your sales.

Discount = More Sale = More Profit

Shopify allows you to create two types of discounts offers for your customers by default.

  1. Discount Codes
  2. Automatic Offer

How to Create Discount Codes in Shopify

This is the standard method for applying the discount on the Shopify checkout. Merchants can generate discount codes and share them with customers. Users can manually enter this discount code during the Shopify checkout process.

discount type in shopify app

When creating a discount code, you can include the following information:

  • The duration of the code’s validity.
  • The maximum number of times a code may be used.
  • Before the code may be used, there must be a minimum order quantity.
  • Which goods, collections, or versions are eligible for the discount.

All Shopify plans include discount codes.

Factors to Think About When Creating Discount Codes

Review the following considerations when creating a discount code:

  • A single discount code can be used on up to 100 different goods and variations.
  • Each store is limited to 20,000,000 unique discount codes.
  • Discount codes cannot be combined with automatic discounts.
  • Avoid using special characters in the name of the discount code to guarantee that it is accurately included in your store’s checkout URL.
  • Individual versions are not allowed in collections. When you add a product variant to a discounted collection, the discount is applied to all of the product’s versions.
  • When you create a discount with a start and end time, the time is calculated using the time zone you chose in your Shopify admin. If your store’s time zone is New Zealand Standard Time (NZST), and you choose November 26 as the start date, your discount will begin at 12:00 a.m. NZST on November 26.

NOTE: You can use only one discount code for a single order. If you want to use multiple discount codes then you have to use an app called All In One Automatic Discounts.

All In One Automatic Discounts Shopify app

This is a very good way to offer a discount. No need to add a manual discount code on the checkout but this offer is automatically applied on the cart page and checkout.

You can provide discounts to your consumers that are applied automatically at checkout and in the cart. You can create automatic discounts based on a percentage, or a fixed amount, or buy X and get Y.

Discount offer in shopify app

Before proceeding to checkout, your clients must add all qualifying items to their carts for an automated discount to be applied effectively. This includes both the things consumers must purchase to qualify for the discount and the items they will receive as part of the deal.

At any given moment, you can only have one active automatic discount. Multiple discounts cannot be applied to the same order, and automatic discounts are preferred over discount codes. Customers who have applied automatic discounts will not unable to use the discount code.

NOTE: Default automatic discount has limitations. You can enable only one automatic discount at a time. If automatic discounts apply then you can not use the discount code.

Different Types of Discounts Offers to increase your revenue.

  1. Bundle Discount Offer
  2. Free Gift Offer
  3. Volume Discount Offer/Bulk Discount Offer
  4. Wholesale Discount Offer / General Discount Offer
  5. BOGO Discount Offer
  6. Cart Conditional Offer
  7. Post Purchase Offer

By default, Shopify does not allow you to create wholesale discounts, Volume discounts, Free gift discounts, etc… If you want to create these types of discounts and offers then you have to use a Shopify app. Click Here to Get the Best Discount App for your Shopify store.

No need to install different apps for the different offer types. Use a single app called All In One Automatic Discount with all the different types of offers including Post Purchase. If you have any questions regarding the application then here is the full documentation of it.

How to Create Volume Discounts on Shopify

Volume pricing supports minimum and maximum quantities and quantity increments.

Shopify Plus

The wholesale channel is available to Shopify Plus plans only.

When you create a price list and choose Volume pricing, you enter a wholesale price for each product. If your products have variants, you can enter a different price for each variant or apply the product price to the variant prices.

Price lists that offer fixed prices are not affected by changes made to the online store prices of their products.

Also Read: Best Automatic Discount app for Shopify Store

When you choose Volume pricing, you can also make… For More in Detail Click Here.

See the full video of the application with its introduction.

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