How to Sell on Instagram with Shopify using Shoppable Posts?

how to sell on instagram with shopify using shoppable posts

Instagram is the fastest-growing social platform, with over a billion users, making it the best platform for businesses to sell products. If you’re wondering how to sell on Instagram with Shopify, keep reading.

Recent studies by Instagram, show that 70% of people who like to shop use Instagram to find new things to buy. With such a large number of users, businesses can’t ignore Instagram’s sales potential.

Shoppable posts are one of the best ways to sell things on Instagram. Shoppable posts on Instagram let businesses tag goods in their posts, so users can buy them right from Instagram without having to go to a different website.

This makes it easier for consumers to buy products, which can increase sales for businesses. Shoppable posts are now an important part of any Instagram sales plan.

In this blog post, we’ll talk about “shoppable posts” and how they can help you sell things on Instagram. We’ll also talk about the best ways to make and optimize shoppable posts, how to sell goods through Instagram Live, how to measure the success of your Instagram sales efforts, and the best ways to sell on Instagram.

By the end of this post, you will have a comprehensive understanding of increase conversion rates through the power of Instagram and Shopify and grow your business.

What is Instagram Shopping and How to Sell on Instagram Through it?

Social media for eCommerce is almost a necessity in our digitally empowered world. Instagram Shopping is a feature that allows businesses to tag their products in their posts and stories, making them shoppable.

A user can view the product description, price, and options available for purchase by clicking on the tagged product, which takes them to the product details page.

To be qualified for Instagram Shopping, a business must meet a number of requirements, such as:
  • Have a business page on Instagram
  • Be in a supported market
  • Sell physical things that are in line with Instagram’s rules for business.
  • Have a Facebook Page connected to their Instagram account

Once a business is approved for Instagram Shopping, it can start tagging its goods in its posts and stories.

Shoppable Posts on Instagram and Their Benefits:

Shoppable posts on Instagram are regular Instagram posts that have been tagged with products.

Here are some several benefits for businesses:
  • Increased visibility: Shoppable posts are discoverable on the Instagram Explore page, allowing businesses to reach a wider audience and increase average order value.
  • Simplified purchase process: Shoppable posts on Instagram allow users to purchase products without leaving the Instagram app, making the purchase process more streamlined and convenient.
  • Enhanced customer experience: Shoppable posts provide users with all the information they need to make a purchase decision, including product details, pricing, and purchase options.

How to Set Up Instagram Shopping?

To set up Instagram Shopping for your business, follow these steps:
  • Make sure your business meets the requirements before using Instagram Shopping.
  • Link your business account on Instagram to your Facebook Page.
  • Use either Facebook Catalog Manager or Shopify to set up a goods catalog on Facebook.
  • Once you’ve set up your product catalog, wait for Instagram to review your account and accept it for Instagram Shopping.
  • Once you’ve been accepted, go to your Instagram business account settings and turn on Instagram Shopping.

How to Connect Instagram Shopping to Your Shopify Store?

To enable Instagram shopping and increase sales on your Shopify store, link your store to your Instagram account if you’re using Shopify as your eCommerce store.

Follow these steps to Set up Instagram Shopping for your Business:
  • Make sure your business meets the standards to be able to use Instagram Shopping.
  • Link your business account on Instagram to your Facebook Page.
  • Use either Facebook Catalog Manager or Shopify to set up a goods catalog on Facebook.
  • Once you’ve set up your product catalog, wait for Instagram to review your account and accept it for Instagram Shopping.
  • Once you’ve been accepted, go to your Instagram business account settings and turn on Instagram Shopping.

Create Shoppable Posts on Instagram and Improve Them:

Once you know what Instagram shopping and shoppable posts are, let’s look at some best practices for creating and optimizing shoppable posts on Instagram.

Best techniques for making Shoppable posts on Instagram:
  • Use good images: Your product photos should be clear and well-lit, and they should show off your items in the best way possible. To make your goods stand out, use a clean, simple background.
  • Keep your captions short: Your captions can tell people more about your goods, but keep them short and sweet. People on Instagram are more likely to interact with posts that have short, clear comments.
  • Use important hashtags: Hashtags can help your posts reach more people. Use hashtags that make sense for your business and goods.
  • Tag your products in a smart way: Make sure you tag the right products in the right places in your Shoppable posts on Instagram that can be shopped. Be smart and only tag the products that are most important to each post.
  • Use a call to action (CTA): Add a CTA to your captions to get your fans to do something. You can tell them to buy right away, find out more, or look at your goods.

Tips for Increasing Instagram Shoppable Posts’ Visibility and Engagement:

Here are some tips to help improve the visibility and engagement of your posts on Instagram so you can get the most out of your presence there:

Use Instagram Stories to promote your brand and products. You can enable your customers to access your posts and buy items directly from your stories by adding shoppable posts.

Make sure to post frequently so that customers don’t forget about your business. Aim for at least one post per day or several times a week.

Responding to comments, liking, and commenting on other people’s posts will keep people engaged with your content and recall the purpose of why they followed you in the first place. Polls, questions, and quiz challenges also bring an element of fun that many followers cannot resist!

Lastly, as stated above, working with influencers in your field is certainly an effective way of growing awareness around what you do quickly, as well as positioning yourself as an authority within the industry by association!

Using Third-party Shopify Apps:

While Instagram & Shopify does offer native support for shoppable posts on Instagram, third-party apps like InstaFeed Shoppable Instagram app can help businesses take their shoppable posts to the next level.

Instagram Feed Shopify

These apps provide additional features and functionality that can help businesses create more engaging and effective shoppable posts.

InstaFeed Shoppable Instagram lets businesses turn their web shoppers and visitors into Instagram followers and customers. The best feature of the app is that it allows you to create Instagram albums that can be purchased from your website.

Businesses can tag their goods on custom gallery images, and a nice popup will show the Instagram image information with the tagged products. Using AJAX, customers can add items straight to their carts or go to the product details page.

One of the benefits of using InstaFeed Shoppable Instagram is that it lets businesses show their Instagram product gallery based on the selected product on the product details page.

The app also has gallery themes for grid and slider settings that are already made. It works with both pictures and movies and can be changed to fit any device, even a phone.

Another important thing about InstaFeed Shoppable Instagram is that it shows the most up-to-date information about likes and comments on an Instagram photo.

This makes sure that customers are always aware of the most recent social proof, which makes them more likely to trust the brand. The app also helps keep page speed in mind and shows Instagram feeds without slowing down page speed by using AJAX.

Overall, InstaFeed Shoppable Instagram is easy to set up and gives businesses a powerful tool for making shoppable posts on Instagram and getting the most out of them.

With the app’s features and functions, businesses can keep their followers interested and increase their sales by making it easier for customers to buy products straight from their Instagram galleries.

Using Instagram Live to Sell Products:

Businesses are using Instagram Live more and more to connect with their followers and sell their goods. With Instagram Live, businesses can show live videos to their followers. This is the best way to display products and interact with customers in real-time.

One of the best aspects of using Instagram Live to sell products is that you can tell your customers that time is running out. People who watch live videos feel like they’re getting something special, which increases their chances of making a purchase.

Also, companies can answer questions and deal with customer concerns in real time, which builds trust and makes customers happier.

Here are Some Tips for Selling Products on Instagram Live:
  • Plan before you go live: Before you go live, plan the topic of the live video and make sure you have all the necessary products and equipment available at that time.
  • Advertise ahead of time: To get more people to watch the live video session, advertise it ahead of time through Instagram posts and stories.
  • Talk to your viewers: Respond to their comments and answer their questions to get them involved and build relationships.
  • Showcase products: Showcase products in a real and unique way, highlighting their features and benefits.
  • Add a call to action: Tell people what to do by saying something like, “To buy, click the link in our bio” or “Limited time offer, buy now!”.

Makeup lessons and product demos, fashion try-on sessions, and cooking shows that promote recipe books are all good ways to use Instagram Live to sell things. These live events have been shown to increase sales and build loyalty to the brand.

How to Measure the Results of Your Instagram Marketing Campaigns:

It’s important to measure the success of your Instagram sales efforts to make sure your plan is working and to improve your future sales efforts.

Here are some ways to measure sales on Instagram:

1. Click-Through Rates: The Path to Conversion:

Engagement doesn’t stop at a simple double-tap or a comment. It’s about guiding your audience from your Instagram feed to your Shopify store, where the magic happens.

By utilizing the “Shop Now” or “Learn More” buttons on your shoppable posts, you can track the number of click-throughs you receive. This metric tells you how many users are interested enough in your products to take that next step toward making a purchase.

A higher click-through rate indicates a strong call-to-action and effective content that encourages users to explore further.

2. Likes, Comments, and Shares: The Language of Engagement:

Every time your Instagram followers hit that heart-shaped “like” button, leave a thoughtful comment or share your posts with their own networks, they’re speaking the language of engagement.

These interactions signify a genuine interest in your products and content. Keep a close eye on the number of likes, comments, and shares your posts receive.

Analyzing these metrics will provide you with valuable insights into the type of content that resonates most with your audience.

3. Conversion Rates: Transforming Interest into Sales:

Ultimately, the success of your Instagram marketing campaign lies in the number of conversions you achieve. Conversion rate measures the percentage of visitors who complete a desired action, such as making a purchase or signing up for your newsletter, or filling out a form.

By tracking the number of conversions generated through your Instagram efforts, you gain valuable insights into the effectiveness of your overall strategy.

A high conversion rate indicates that your content, imagery, and user experience are aligned, resulting in a seamless path to purchase for your audience.

According to a Hootsuite study, the conversion rate on Instagram is 1.08%, which is higher than the rate on other social media platforms.

Instagram also has more than 1+ billion active users, which makes it a great way for companies to reach a lot of people.

4. Return on Investment (ROI): Calculating Your Instagram Success:

While engagement metrics provide a glimpse into the level of interest and interaction, ROI is the ultimate measure of success for any marketing campaign.

By analyzing the revenue generated from your Instagram-driven sales and comparing it to the resources invested in your campaign, you can assess the effectiveness of your strategy.

Remember to factor in not only the monetary value of sales but also the long-term impact, such as brand awareness and increasing customer loyalty, which can contribute to future growth.

5. Direct Messages: Fostering Meaningful Conversations:

Engagement extends beyond public interactions. Direct messages (DMs) are a powerful indicator of your audience’s desire to connect with you on a more personal level.

Pay close attention to the number of DMs you receive, as well as the content and context of these messages. They provide valuable insights into your customers’ needs, preferences, and pain points.

By fostering meaningful conversations through DMs, you can build strong relationships, address customer concerns, and even uncover new opportunities for growth.

Remember, behind every engagement metric lies a human connection. The emotional response your audience experiences when engaging with your content can be a catalyst for loyalty and advocacy.

Make it a priority to foster these connections, empathize with your customer’s needs, and create experiences that resonate on a deeper level.

By measuring and analyzing the various aspects of engagement rate, you can refine your Instagram marketing strategy and cultivate a thriving online community that not only boosts your sales but also leaves a lasting emotional impact.

By keeping track of metrics, using Instagram Insights and Shopify analytics, and making decisions based on the data, businesses can measure the success of their Instagram sales efforts and make sure their plan has the most impact possible.

Best Practices for Selling on Instagram:

Selling on Instagram can help businesses reach more customers and make more money.

Here are some of the most effective ways to sell on Instagram:
1. Make a Solid Plan for Selling on Instagram:

Define your goals, who you want to reach, and what you want to say. Use Instagram’s features, like “shoppable” posts, “stories”, and “highlights”, to show off your goods and get people to buy them.

2. Brand Presence:

Create a strong brand presence on Instagram by using high-quality images and uniform branding. This will make your brand strong and easy to recognize. Respond to comments and messages and post interesting content to interact with your fans.

3. Use Instagram Influencers:

You can expand your audience and enhance your reputation by collaborating with influencers. Pick influencers who are similar to your brand.

4. Use User-Generated Material:

Ask customers to post pictures of themselves using your products and then share those pictures on your own account. This can help build social proof and trust.

5. Give your Instagram Followers Special Deals:

Give your Instagram followers special deals, like discounts and free shipping, that no one else can get. This can give them a reason to buy something.

Do’s of selling on Instagram:

  • Establish a recognizable brand presence by utilizing high-quality visuals and consistent branding.
  • Actively interact with followers by replying to comments, answering messages, and crafting captivating posts.
  • Take advantage of Instagram’s features, such as stories, highlights, and shoppable posts, to display product offerings and increase sales.
  • Work with influencers in your target demographic or leverage user-generated content to reach a larger audience.
  • Offer exclusive promotions to entice your Instagram followers into making a purchase from you.

Dont’s of selling on Instagram:

  • If you send too much promotional content to your fans, they might stop following you.
  • Buying likes or followers can hurt the trustworthiness of your brand.
  • If you ignore bad reviews or comments, it can hurt your image.
  • Using misleading or false advertising can get you in trouble with the law and hurt the image of your brand.

By following these best practices, businesses can make a strong Instagram sales plan, build a strong brand presence, and reach their target audience effectively.


In conclusion, we have discussed how to sell on Instagram with Shopify using shoppable posts. We covered key points such as the benefits of using Instagram and Shopify together and how to set up shoppable posts, create engaging content, and optimize your Instagram sales efforts.

Businesses can expand their reach, increase sales, and build a strong brand presence by utilizing the power of Instagram and Shopify.

With the help of shoppable posts, customers can easily purchase products without leaving the app, making the buying process seamless and convenient.

To stay competitive in today’s digital age, businesses must adapt to new trends and technologies. By incorporating shoppable posts into their Instagram sales strategy, businesses can meet the needs and preferences of their customers and stay ahead of the curve.

We encourage readers to try out shoppable posts on their own Instagram profiles and see the results for themselves.

With the right strategy and tools, businesses can successfully sell their products on Instagram and grow their online presence.

Please contact us if you have further inquiries about Shoppable Posts; We will contact you as soon as possible.

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