As a Shopify merchant, you can offer discounts to your customers. Customers are more likely to purchase additional items from your store if you offer discounts. However, if you are not careful, they can reduce your profits. There are a few different ways to give your customers discounts. You can show discounts on Shopify cart page, product page, or checkout page. A coupon code is another way to show discounts on Shopify cart page.
The cart page is the best place to show discounts on Shopify. The reason is that the cart page is the last page a customer sees before checking out. By showing a discount on the shopping cart page, you can get the customer to buy more from your store.
In this post, we will show you how to show discounts on the Shopify cart page. On the cart page, we’ll also show you how to set up a discount step-by-step.
What is the Shopify Display Discount?
Display discounts in Shopify are a great way to promote your product to customers by offering them a lower price or percentage off on their purchase. Customers can see how much they are saving by looking at the discounts on the cart page.
According to statistics, offering discounts is an effective way to attract new customers, retain existing ones, and increase average order value.
RetailMeNot did a survey and found that 97% of shoppers look for discounts, coupons, and other deals before making a purchase. Creditdonkey.com also found that 94% of people use coupons and 38% buy more than they intended because they have a coupon.
Showing discounts on the cart page can make customers happier, which can lead to an increased conversion rate and more purchases from the same customer.
Merchants can easily show a discount on Shopify by creating a discount code or using third-party Shopify apps, such as the Shopify automatic discount app, which automatically applies the discount to the customer’s cart.
Shopify merchants can expand their businesses by showing discounts on the cart page to attract new customers and retain existing customers.
How does the Shopify Display Discount work?
Discounts can be applied in many ways, such as:
- Discount Codes
- Automatic Discounts
- Custom Pricing Rules
1. Discount codes: A discount code is a unique code that customers can enter at checkout to receive a discount on their purchase or order. Merchants can create discount codes that provide a fixed or percentage discount. They can also change the code to a specific date range, minimum purchase amount, or collection of products.
2. Automatic Discounts: Automatic discounts are discounts taken off the order automatically based on the criteria set by the merchant. Merchants can show discounts on Shopify with a fixed amount or a percentage discount, and they can change the rules to set the dates, minimum purchase amount, and eligible products or collections.
3. Custom Pricing Rules: Merchants can show discounts on Shopify based on customer tags, order value, and product type with the help of custom pricing rules. Merchants can set up different pricing rules for customers or products.
How to Show Discounts on Shopify to Drive Sales and Increase Customer Loyalty?
Display discounts can be a great way to increase sales of your store and keep customers coming back.
Here are some tips for how merchants can make the most of Display Discounts:
- Show discounts on Shopify based on how customers behave.
For example: Merchants can offer Display Discounts to customers who leave their Carts or buy from them again and again. It can make people want to come back to the store and finish their purchases. - Use scarcity and urgency to create a sense of urgency. Merchants can show discounts on the cart page to create a sense of urgency and scarcity by offering discounts for a limited time or for a limited number of items. It can make customers want to buy quickly so they can take advantage of the deal.
- Personalize discounts based on customer segments: Merchants can use customer data to customize Display Discounts based on customer segments, such as first-time buyers or high-value customers. It can make shopping more personalized and help keep customers coming back.
Enabling Discounts in Shopify:
Enabling discounts in the Shopify admin panel is a straightforward process that can be done in just a few steps.
Log in to your Shopify account to get started and navigate to the “Sales Channels” tab, then select the “Discounts” section. Here, you can create a new discount and set the parameters for when it should apply.
Your discount will be automatically enabled and ready to use on your Shopify store once you’ve created it.
Other Ways to do it:
If you want more advanced features or functionality, you can use third-party apps to enable discounts on your Shopify store. These apps can provide additional features such as personalized discounts, time-based discounts, and more.
One such app is AIOD ‑ All Automatic Discounts, which offers a range of discount types and conditional discounts that can be customized to fit your business needs. Keep reading to learn more about AIOD – All Automatic Discount app.
Types of Discounts Available on AIOD – All Automatic Discounts:
On Shopify, different types of discounts are created to meet the different needs of Shopfy merchants. The following types of discounts can be found in the AIOD – All Automatic Discounts app:
- BOGO Discount: BOGO, which stands for “Buy One, Get One”, is a discount that lets customers get a free product when they buy a certain item.
- Wholesale Discount: This discount gives customers who buy a lot of products a percentage or a fixed amount off their total order.
- Volume/Bulk/Discount: This discount takes a certain amount or a certain percentage off the total order when a certain number of products are bought.
- Post-purchase/Aftersell Discount: This discount gives customers a discount code or special offer after they’ve made a purchase.
- Cart Conditional/Tier pricing discount: This discount applies to the total order amount and can only be used if certain cart conditions are met, such as a certain cart value or the presence of certain items in the cart.
- Stack Code: Customers can use more than one discount code on a single order using this feature.
- Multiple Discounts: With this feature, merchants can offer more than one discount at the same time, so customers can get more than one discount on a single order.
Tips for Showing Discounts on your Shopify Cart Page:
If you are using AIOD, there are a few things that you should keep in mind:
1. Set up Clear Discount Rules: When setting up discount rules to show discounts on Shopify, make sure they are clear and easy to understand. It will help customers know what discounts they are eligible for and can help avoid confusion during checkout.
2. Test your Rules: Before implementing your discount rules, ensure they work as intended. It can help avoid issues that could lead to customers receiving incorrect discounts or not receiving discounts they should be eligible for.
3. Monitor your Discounts: Regularly monitor your discounts to ensure they are working correctly and not causing any issues with your store’s checkout process.
4. Communicate with your Customers: Let them know about any discounts they are eligible for. It can help increase sales and build customer loyalty.
5. Analyze your Results: Use analytics tools to analyze the impact of your discounts on your sales and revenue. It can help you optimize your discount rules for maximum effectiveness.
Steps to Show Discounts on the Shopify Cart Page:
Note: Configuring this code on your cart page to show discounts on Shopify requires knowledge of HTML and CSS.
Step #1: Add attr “data-csapp_line_wrapper” to the parent of the cart line item for a loop.
Step #2: Add attr “data-csapp_line_index” to the line item parent.
Step #3: Find item.original_price on the cart template and add attr “data-csapp_price” to its parent element.
Step #4: Find item.original_line_price on the cart template and add attr “data-csapp_line_price” to its parent line.
Step #5: Add attr “data-csapp_discount_summery” to Price/Line-price box to get the discount summary.
Step #6: Add attr “data-aiod-volume-discount-line_item-bar” on line item tr of the cart loop to display the Volume Lineitem bar on the cart page.
Conclusion:
In eCommerce, giving customers a smooth and enjoyable shopping experience is important. Showing discounts on the cart page is one way to improve their experience and get them to buy.
Before making a final decision, customers can look over their orders on the cart page. Showing discounts on this page can help customers keep track of their savings and make them more likely to finish their purchases.
This article shows you how to show discounts on the Shopify cart page, With step by step guide. We talk about everything, from making discount codes to customizing your cart page. So that you can start showing discounts on your cart page and increase your sales.
If you’re unsure about how to show discounts on Shopify, no need to worry. You can schedule a 30-minute call with Shopify Expert to support and get assistance with this issue. Simply use this calendly link to book a call with our Shopify expert.
They will help you with any questions or concerns you may have about applying discounts to your cart page.
During the call, you can get advice on how to use a discount code or change prices to reflect a sale or promotion.
Our experts are just a phone call away. So you can feel confident that you can run your Shopify store and give your customers the best shopping experience.