Shopify Alternatives: The Best Options For Your Online Store

shopify alternatives for your online store

Shopify is one of the best-hosted store builders, so it is a popular choice for many business owners. However, before choosing the best eCommerce platform for your online business, you should consider some other Shopify alternatives.

The eCommerce industry is growing and changing all the time. This means there are more and more ways to sell things online.

Each way has its own pros and cons, so you can pick the one that works best for you.

In this post, we will highlight the top Shopify alternatives, outlining their benefits and drawbacks to help you make the best decision for your needs.

Whether you’re looking for greater design flexibility, more control over your site’s functionality, or simply a more cost-effective solution, these Shopify alternatives provide a range of options to consider.

From BigCommerce’s robust built-in features to WooCommerce’s extensive customizability, and from Wix’s user-friendly interface to Squarespace’s stunning templates, and Webflow’s advanced design capabilities, there is something for everyone.

Let’s get started with the Shopify alternatives:

Key Shopify Alternatives in 2024:

  • BigCommerce
  • WooCommerce (WordPress Plugin)
  • Wix
  • Squarespace
  • Webflow

1. BigCommerce:

When it comes to Shopify alternatives, BigCommerce is the top Shopify alternative designed specifically for eCommerce businesses.

It was created with the unique needs of online stores in mind, making it a powerful choice for eCommerce businesses.

bigcommerce for the shopify alternative platform

Accordingly, BigCommerce offers a similar feature set to Shopify, though with a smaller user base and app store. It is also priced comparably to Shopify, making it a strong competitor in the eCommerce platform market.

One compelling reason to choose BigCommerce over Shopify is its extensive built-in selling features. Unlike Shopify, where many advanced functionalities require the addition of third-party apps, BigCommerce offers these features straight out of the box.

This can streamline the setup process and provide a more seamless experience for online sellers.

The features include:

  • Handles Larger Product Inventories: BigCommerce is ideal for businesses with large catalogs, allowing them to manage a wider range of products than Shopify.
  • Supports Digital Downloads: BigCommerce supports digital downloads, whereas Shopify may require additional third-party apps.
  • Enhanced Product Customization at Checkout: BigCommerce offers more options for customers to personalize their purchases at checkout, which may increase conversion rates and loyalty.

BigCommerce doesn’t charge additional transaction fees on top of their plan pricing. This can lead to significant cost savings for businesses with high sales volume.

Note: Shopify charges an additional fee for using a third-party payment processor rather than its own “Shopify Payments”.

bigcommerce - no additional transaction fees

For a detailed comparison, you can explore our comprehensive guide on BigCommerce vs. Shopify.

2. WooCommerce (WordPress Plugin):

WordPress is available in two versions:

  • Hosted
  • Self-hosted
wordpress for alternative for shopify

The hosted version, similar to Shopify, provides a range of website-building features straight out of the box.

On the higher-tier plans, this encompasses selling features facilitated by WooCommerce, a robust eCommerce tool that competes with Shopify in numerous aspects.

Serious eCommerce merchants typically choose the self-hosted version of WordPress. This open-source platform is available for free download and installation on your own hosting setup.

woocommerce alternative to shopify

The advantage of self-hosting WordPress over Shopify is that you have complete control over everything.

Using the platform, you can:

  • eCommerce Freedom: Choose the perfect eCommerce plugin that aligns with your specific needs, unlike the limitations of a single platform.
  • Customizable Features: Have the ability to code any features you desire to enhance your store’s functionality.
  • Technical SEO Optimization: Fine-tune your technical SEO setup for optimal search engine performance, giving you a competitive edge.
  • Flexible Hosting: Select the web hosting provider that best suits your requirements, rather than being confined to a platform’s default options. This allows you to leverage a super-fast web host for optimal performance.
  • Vast Plugin and Theme Library: Expand your store’s design and functionality with a massive library of over 59,000 plugins and 12,300+ themes, far exceeding the limitations of most other platforms.

The disadvantage of using self-hosted WordPress over Shopify is that it requires more setup and configuration.

Explore our Shopify vs. WooCommerce comparison for in-depth insights into the differences between these platforms.

3. Wix:

Wix started as a general website builder, but it has grown into a powerful eCommerce platform. This platform has added new features to help online sellers over the years.

Now it provides a comprehensive suite of eCommerce tools to help businesses of all sizes to get started and grow online with Wix.

wix ecommerce platform alternative to shopify

Although these eCommerce features are not as advanced as Shopify’s, particularly multi-currency sales, they are user-friendly and flexible. You can easily sell a wide range of physical and digital products, as well as video content.

The primary advantage of using Wix over Shopify is that Wix provides significantly greater control over content presentation.

It gives you:

  • Extensive Template Library: Start your online store with one of over 800 Wix templates. This far outnumbers the number available on Shopify (roughly 13).
  • Content Creation Powerhouse: Wix offers more effective blogging features, making it ideal for businesses that prioritize content marketing in addition to their online store.
  • Peace of Mind with Autosave: You’ll never lose your work again! Wix’s autosave feature ensures that your website edits are automatically saved.
  • Design Freedom: Wix offers you a highly adaptable drag-and-drop editor. This gives you more control over the appearance of your website, both on desktop and mobile, without the need for additional apps.
  • Richer Media & Forms: Richer Media and Forms: When compared to Shopify, Wix offers more options for showing images and designing forms. This allows you to design a more visually appealing and interactive website experience.

While Shopify remains the preferred choice for professional and high-growth businesses due to its scalability, Wix provides a compelling alternative to Shopify for small businesses and individuals.

Ultimately, the best eCommerce platform depends on your specific needs and budget.

4. Squarespace:

Squarespace is a versatile website builder that has gained popularity for its visually stunning templates and user-friendly interface.

squarespace for your store

Initially known for its focus on artists and creative professionals, Squarespace has evolved into a robust eCommerce platform, making it a strong contender as a Shopify alternative.

Squarespace provides an all-in-one solution that integrates website building and eCommerce functionalities seamlessly.

This integration ensures that users can create a beautiful online store without needing extensive technical knowledge or multiple plugins.

One compelling reason to choose Squarespace over Shopify is its design flexibility and aesthetic appeal.

Squarespace offers some of the most visually appealing templates on the market, which can be a significant advantage for businesses that prioritize design and branding.

Key features to consider Squarespace over Shopify:

  • Beautiful Templates: Squarespace offers a wide array of professionally designed templates that are highly customizable to suit various business needs.
  • Built-in Blogging Platform: Squarespace’s integrated blogging tools make it easy to create and manage content, which can enhance SEO and engage customers.
  • Comprehensive eCommerce Tools: From product management to inventory tracking, Squarespace provides a full suite of tools needed to start an online store efficiently.
  • Integrated Marketing Tools: Squarespace includes built-in email marketing, social media integration, and SEO tools to help drive traffic and sales.

Squarespace also provides excellent customer support and detailed guides to help users get the most out of the platform.

This can be particularly beneficial for small business owners and individuals who may not have extensive technical expertise.

While Squarespace may not offer the same level of scalability and advanced eCommerce features as Shopify, it stands out for its ease of use and design capabilities, making it an excellent choice for smaller businesses or those new to eCommerce.

There are also tools to see what templates your competitors are using, like WhatSquare.Space that will help you streamline the competitive research and allow non-coders to find out what SquareSpace templates a site is using.

5. Webflow:

Webflow is a powerful web design tool that merges the flexibility of front-end development with the ease of a visual builder.

webflow platform for your store

It’s a unique Shopify alternative that caters to designers, developers, and marketers who want complete control over their website’s design and functionality.

Unlike traditional website builders, Webflow allows users to design responsive websites visually, while also providing access to the underlying code.

This combination makes Webflow a preferred choice for those who want to create highly customized eCommerce sites without compromising on design quality.

One compelling reason to choose Webflow over Shopify is its unparalleled design flexibility. Webflow’s visual interface allows for pixel-perfect designs that can be fully customized to meet specific brand requirements.

Overall, Webflow can be a better choice than Shopify if:

  • Advanced Design Capabilities: Webflow offers a comprehensive suite of design tools, allowing for intricate animations, interactions, and responsive design without needing to write code.
  • CMS Flexibility: Webflow’s content management system is highly flexible, making it easy to manage dynamic content and create a unique shopping experience.
  • eCommerce Functionality: Webflow provides essential eCommerce features such as product management, inventory tracking, and secure payment gateways, along with customizable checkout experiences.
  • Hosting and Performance: Webflow includes hosting with global content delivery networks (CDN) for fast load times and high performance, ensuring a seamless shopping experience for customers.

Webflow is also geared towards professionals who appreciate the ability to work directly with HTML, CSS, and JavaScript, offering more control over the website’s functionality and design.

While Webflow may have a steeper learning curve compared to Shopify, it offers unmatched design freedom and customization options.

This makes it an ideal choice for businesses that require a unique, highly tailored online store.


In conclusion, choosing the right eCommerce platform is a crucial decision that can significantly impact the success of your online business.

While Shopify remains a popular and robust option, it’s important to consider alternatives that might better suit your specific needs and goals.

In this post, we’ve explored some of the top Shopify alternatives for 2024, each offering unique advantages:

  • BigCommerce stands out for its extensive built-in features and cost-effectiveness, especially for businesses with large inventories or high sales volumes.
  • WooCommerce offers unparalleled customizability and control, making it ideal for those comfortable with self-hosting and seeking extensive plugin options.
  • Wix provides a user-friendly interface and design flexibility, perfect for small businesses and individuals prioritizing content presentation.
  • Squarespace excels in design aesthetics and ease of use, appealing to those who value visually stunning templates and integrated marketing tools.
  • Webflow offers advanced design capabilities and customization, catering to professionals who need complete control over their site’s design and functionality.

Ultimately, the best eCommerce platform for your business will depend on your unique requirements, budget, and technical expertise.

By understanding the strengths and potential limitations of each platform, you can make a more informed decision that aligns with your business objectives and helps you create a successful online store.

Whether you prioritize flexibility, design, built-in features, or cost efficiency, these Shopify alternatives provide a diverse range of options to support your eCommerce journey.