Want to Make Most of this Holiday Season?
Here is the complete guide about Shopify BFCM and Holiday Season for anyone looking to make BFCM a success for their business!
What does BFCM mean?
Black Friday and Cyber Monday (BFCM) is one of the MOST awaited holidays in the United States, and it is often referred to as the “unofficial start of Christmas shopping“.
For many years, this day has been associated with large-scale sales and scuffles between shoppers as this results in huge revenue opportunities for e-commerce sellers, especially as more shoppers shop online.
The good news is that selling your product should be simple if you have the right strategies and master plan in place.
Plan Your Black Friday and Cyber Monday in advance
Whether you own a small business or a large corporation, Black Friday is your chance to catch more eyeballs, attract new customers, increase your sales, entice returning customers to shop with you again and earn more.
It is especially beneficial for new businesses because the sale season increases sales and helps them expand their customer base.
Any Black Friday sale must follow three basic steps:
- Choose your discount amount.
- Promote your store’s discount before and during the sale.
- Engage visitors to your store and increase conversions by providing exciting offers.
- 1. Strategies to Ensure Your Success in the BFCM
- 1.1 Create attractive Pop up for Lead Generation before BFCM Begins
- 1.2 Early Bird Discount to Increase Conversion
- 1.3 Discounts Should be Visible on the Online Storefront and Pre-Launch Page
- 1.4 Create a Sense of Urgency
- 1.5 Up-sell with Discounts
- 1.6 Make Offers More Interactive
- 1.7 Divide it into Daily Deals
- 2. Creative Ideas to Promote Your Product on this BFCM
- 2.1 Free Gift with Purchase
- 2.2 Offer Free Shipping on Minimum Purchases
- 2.3 Sell Bundles and Order Bumps
- 2.4 Offering Attractive Discounts
- 2.5 Tiered Discounts
- 3. Conclusion
Strategies to Ensure Your Success in the BFCM:
1. Create attractive Pop up for Lead Generation before BFCM Begins:
Businesses can generate leads with an email popup on the site teasing Black Friday deals and asking users to opt-in alerts.
2. Early Bird Discount to Increase Conversion:
Usually, BFCM begins early and lasts longer. So, the e-commerce website can provide additional discounts to users who place an order in advance.
3. Discounts Should be Visible on the Online Storefront and Pre-Launch Page:
The discounts should be available to the customers at all touchpoints, including the online storefront and pre-launch pages.
An attractive pre-launch page will lure the customers and it will allow them to learn more about all the offers that the website is willing to offer and is also a good way to generate leads and capture contact information.
4. Create a Sense of Urgency:
The best way to increase conversion rate during Black Friday is to instill a sense of urgency. It creates the fear of missing out (FOMO) on something good that customers will never miss out like:
“Limited Time Offer”
“Limited Number Available”
“Don’t Miss it”
5. Upsell with Discounts:
Upselling makes customers buy an upgraded or more expensive version as an alternative to the product they choose. Upselling is a great way to take full advantage of selling more and eventually increase the average order value on Black Friday.
6. Make Offers More Interactive:
If you haven’t tried gamification—allowing customers to “play to win” your offers—BFCM is a great time to start.
By incorporating gamification into your store, you can increase engagement from the new visitors brought in by your BFCM campaign.
For example: The customers spin a wheel in the hopes of landing on a big discount: 30% off orders over X, free gift with purchase, and so on.
7. Divide it into Daily Deals:
One of the most difficult aspects of an extended BFCM campaign is maintaining momentum and excitement throughout the entire sale period. To successfully engage new shoppers over a four, five, or even seven-day period, you may need to create exclusive one-day sales on specific products.
Creative Ideas to Promote Your Product on this BFCM:
1. Free Gift with Purchase:
Customers love free stuff. After all, it doesn’t have to actually be free (one can build your cost into the bundle deal). All you need is to tell customers it’s free. There is a powerful psychological phenomenon when you use the word “free”.
2. Offer Free Shipping on Minimum Purchases:
According to research, 49% of customers abandon the cart due to high shipping charges! So the website can offer free shipping during BFCM on purchase of a certain amount.
For Example: Display a message in the cart like: “Free shipping on a purchase of $100 or more”. This will increase the revenue as well!
3. Sell Bundles and Order Bumps:
Selling Black Friday bundle offers to online customers makes trafficking. Instead of selling just one product for a high price, you can sell multiple products under the umbrella of bundle offers. This will help you get more sales and profits.
4. Offering Attractive Discounts:
There are many ways through which websites can offer discounts. Given below are two ways, kindly have a look:
- Buy X for Y:
Giving customers a price target to aim for is an excellent way to encourage them to purchase more products. There are numerous ways one can provide this:
- Spend $150 and get 20% off.
- Spend $200 and get $40 off.
You can also give the customers a discount if they buy a certain number of products, such as buying three and saving $40.
5. Tiered Discounts:
It is a BFCM promotion idea staple. You encourage the customers to buy more by offering 2 for $20, 3 for $30, and 4 for $40.
Automatic Discount Shopify app for BFCM:
A single Shopify app to implement BFCM discounts is AIOD – Automatic Discount. It allows you to different types of discounted offers (volume, wholesale, BFCM discount, BOGO, stack discounts code & upsell, free gift, etc) and set various conditions (based on cart value, customer tags, etc.).
Hopefully, these Black Friday marketing strategies will ensure success, and ideas for promoting products will help you increase followers, traffic, leads as well as revenue.
Make the last push this year and finish strong. If you want to know how to create a successful website check here (https://calendly.com/chirag-cirkle/meeting)
The key to finding the best BFCM deals is to define your overall strategy. You’re on track to have your most successful BFCM with Cirkle Studio.
Let’s CONNECT here (https://calendly.com/cirklestudio/meeting) and discuss your requirements, in particular!!
Now plan what your next offer will be!!