Are you looking for Shopify Checklist to set up a Shopify store and start selling your products online? It’s a great choice! Shopify is one of the most popular and user-friendly eCommerce platforms available today.
But with great power comes great responsibility, and setting up a Shopify store requires careful planning and attention to detail.
In this blog post, we’ll share 32 important Shopify checklists to consider when you set up an online store. From choosing the Shopify theme to optimizing your checkout process, we’ve got you covered.
Whether you’re a seasoned eCommerce entrepreneur or just getting started, these tips will help you create a successful online store that will attract customers and increase sales of your Shopify store.
So Grab a Paper and a Pen, and Let’s Dive into Shopify Checklist!
Shopify Checklist #1: Use a Custom Domain Name for your Store:
Learning how to set up a Shopify store is a great way to start an online business, but to be successful, it needs to be carefully planned and carried out.
When setting up a Shopify store, it is important to use a custom domain name. As part of our Shopify checklist, make sure to choose a unique domain name that reflects your brand and is easy to remember. This will help customers find your store easily and improve your credibility.
A custom domain name makes your store look more professional and helps customers remember and find your store online.
A study by the Baymard Institute found that 18% of online shoppers leave their carts because they don’t trust the website enough to give it their credit card information. This worry can be eased, and customer trust can go up with a custom domain name.
Shopify Checklist #2: Choose a Responsive Theme for Your Store:
A theme decides how your online store looks and feels, and it can have a big effect on how your customers feel. So let’s dive in and explore the Shopify checklist on choosing the responsive theme and how to set up a Shopify website with the best Shopify theme.
It is important to choose the best theme that looks good, easy-to-use, and most importantly, works on all devices. A responsive theme makes sure that your store works well on all devices, like desktops, laptops, tablets, and mobile.
Statista says mobile eCommerce sales are $3.56 trillion worldwide. This shows how important it is to have a responsive theme.
The importance of an eCommerce website with a complementary theme that fits with your brand’s identity and showcases what your business stands for cannot be overstated. Shopify has a lot of free and paid themes for a wide range of industries and markets.
It’s best to look through the themes and choose the one that fits your business needs.
Also, you should change the theme to make it unique and stand out from what your competitors are doing. Shopify lets you change things like the color scheme, font, and layout.
You can also add your brand’s logo. A well-customized theme can help people remember your brand and give them a better experience.
To fully maximize the boundless potential of a well-crafted Shopify store, it is highly recommended to engage the expertise of Shopify development service providers.
These experts possess the necessary expertise and knowledge to help you establish your Shopify store while relieving you of the headache and hard work that comes with it.
Additionally, they offer theme customization services to ensure your store stands out from the rest.
Shopify Checklist #3: Install Apps to Extend the Look and Functionality of Your Store:
Installing apps to set up a Shopify store and enhance its functionality is just as important as choosing a responsive theme when you set up a store.
The Shopify App Store has a lot of free and paid apps that can help you run your business more smoothly, make a better customer experience, and increase sales of your store.
Marketing apps are a popular type of app because they help businesses bring people to their online store and turn those users into customers. Email marketing apps, social media marketing apps, and retargeting apps are all types of marketing apps.
According to a study by Statistica, the world will spend $835.82 billion on digital ads in 2026. This shows how important it is to use marketing apps to stay competitive in the market.
Inventory management apps are another type of app that helps businesses keep track of their stock, reorder items, and manage their stock more efficiently. These apps can also help businesses make sure they don’t run out of stock or sell too much, which can lead to unhappy customers and lost sales.
Another popular type of app that can help businesses improve the customer experience is one that helps with customer service. These apps have features like live chat, a help desk, and customer feedback tools that help businesses respond quickly and effectively to users’ questions and concerns.
A study by Salesforce found that 80% of customers think the customer experience is just as important as the products or services the business offers. This shows how important it is to use customer service apps.
Lastly, businesses that sell physical goods need shipping and fulfillment apps. These apps help businesses manage shipping rates and delivery processes, print shipping labels, track orders, and show real-time shipping rates. These apps can save time and money for businesses and make the customer experience better.
Also Read: Best Shopify Apps For Your eCommerce Store
Shopify Checklist #4: Create High-Quality Product Images and Videos:
When you set up a Shopify store, it’s important to make high-quality images and videos of your products. Why? Because these images are the first things people will see when they click into your store, they have a big impact on whether or not they buy something.
A survey by BigCommerce found that 78% of online shoppers want to see images of a product before they buy it.
So, what does it mean to make high-quality images and videos of your products, for a well-set-up Shopify Store?
First and foremost, it means using high-resolution images and videos that show your products in the best possible light. Even your hero products can look dull and unappealing if the images aren’t good.
Also, it’s important to make sure that the lighting, background, and style of your product images and videos are all the same. This makes your store look and feel more like a whole, which can help potential customers trust you.
According to Shopify data, they found that products with high-quality images sold 30% more than those with low-quality images. Also, the same study found that adding a video to a product page can increase sales by up to 85%.
When making product visuals, it’s also important to show the product from different angles and in different settings. This helps people who might buy the product see what it looks like in real life and think about how it might fit into their own lives.
For example: If you’re selling clothes, include pictures of the item on a model and close-ups of the fabric and details.
Lastly, it’s important to note that making high-quality images and videos of products takes time and work. You might need to buy camera gear or hire a professional photographer or videographer.
But the investment is worth it if it leads to increase sales and trust from customers.
Shopify Checklist #5: Write Compelling Product Descriptions:
Product descriptions are one of the most important parts of a Shopify store if you sell your products online. A good description of a product can increase sales of your Shopify store.
Here are some tips that will help you write product descriptions that will attract customers and get them to buy:
1. Know your readers: Make sure you know who you’re writing for before you start. What hurts them the most? What are they interested in? Use words that talk to them directly and meet their needs.
2. Focus on benefits, not just features: It’s important to talk about the product’s features when you set up the Shopify store, but it’s even more important to talk about how those features will help the customer.
For example: Instead of just listing the size and material of a handbag, point out how big it is and how it’s made of strong materials that will last for years.
3. Use words that appeal: Use words that appeal to the customer’s senses to make them feel like they’re already using the product.
For example: If you’re selling a high-end skin care product, use words like “silky”, “smooth” and “refreshing” to describe it.
4. Make up a story: Users like stories, so tell a story about your product in your description. Show how the product came to be, what made its creator want to make it, or how this product can solve a problem.
5. Use persuasive language: Use phrases like “limited-time offer” or “exclusive” to attract users. Make the customer feel like they’re getting a good deal or are part of a small group.
6. Include social proof: If other customers have given you good reviews or testimonials, put them in the product description. This can help potential customers feel like they can trust and believe you.
Shopify Checklist #6: Offer Free Shipping:
As stated above, free shipping has become increasingly important in online shopping as more and more people choose to shop online.
A study by BigCommerce found that 49% of shoppers have left their carts because of high shipping costs/unexpected costs.
So, free shipping can be a powerful way to boost sales and increase conversion rate and keep customers coming back to your Shopify store.
A study by MarTech also found that 9/10 of shoppers are more likely to buy from a store that offers free shipping.
There are a few Important Things to Keep in Mind While Setting up Free Shipping:
First, it’s important to find out how much an order has to be worth for shipping to be free. This can help you pay for shipping costs and get customers to add more items to their shopping carts. But it’s important to make sure that the minimum order value is reasonable for your customers.
The shipping zones and rates are other important things to think about. You can set different prices for different regions, countries, or zip codes with Shopify. This can help you keep track of your shipping costs and only give free shipping to places that make sense for your business.
Lastly, it’s important to make sure your customers understand that you offer free shipping. You can do this with banners on your website, email campaigns, or even in the description of the product.
This not only helps customers see why they should shop with you, but it also sets clear expectations and can keep them from getting confused or upset at checkout.
Shopify Checklist #7: Use Customer Reviews to Build Trust:
When you set up a Shopify store, it’s essential to consider customer reviews. Customer opinions are now a cornerstone of any successful online business, and they contribute significantly to building trust with potential customers.
As such, setting up an effective customer review system is vital for commerce on the Shopify platform.
A BrightLocal study found that 98% of people read online reviews before making a purchase, and 84% trust online reviews as much as personal recommendations.
By adding customer reviews to your Shopify store, you can show that your products are good and can be trusted. Also, customer reviews can help you figure out what needs to be fixed and how to solve any problems or concerns that customers may have.
There are a few ways to Add Reviews From Customers to Set up a Shopify Store:
Using a review app like Yotpo, Trustpilot, or Product Reviews is one of the best ways to do this. With these apps, customers can write reviews right on your product pages, and you can put them in a prominent place to help potential customers trust you.
You could also put customer reviews on your website’s homepage or in a section just for reviews. This can give customers a quick look at your store’s overall rating and let them know how good your products and service are.
It’s also important to respond to reviews, both good and bad. By recognizing and thanking customers for their positive feedback, you can build a good relationship with them and encourage them to buy from you again.
Also, if you respond to any negative comments or concerns, you can show potential customers that you care about their experience and are committed to giving great customer service.
Shopify Checklist #8: Offer Multiple Payment Options:
Having a variety of payment options while you set up a Shopify store is important for giving customers a good experience and increasing your sales.
A study by Hotjar found that 1/10 of online shoppers abandon their carts because there can’t find enough payment options, and 28% will abandon their carts if their preferred payment method isn’t available.
By giving your customers a variety of payment options, you can meet their needs and make the checkout process quick and easy. This can make your customers happier and more loyal, which can lead to more sales for your business.
Shopify has a number of built-in payment options, such as Apple Pay, Google Pay, and credit card payments. But it’s important to think about what your target audience wants and, if necessary, give them more ways to pay.
For example: If you sell products to people all over the world, it may be important to offer ways to pay, like Alipay or WeChat Pay to serve customers in China.
It’s important to make sure that your checkout process is safe and reliable, in addition to offering different ways to pay. This can be done by using a secure checkout page, putting up trust badges, and talking to customers about their privacy and payment information.
Lastly, it’s important to be clear with your customers about how they can pay you. You can do this with banners on your website, while people are checking out, or even in the descriptions of your products.
By telling your customers about your payment options clearly and honestly, you can build trust with them and make the checkout process as easy and stress-free as possible.
Shopify Checklist #9: Set up Abandoned Cart Recovery Emails:
Cart recovery emails are an important part of any Shopify store that does well. When a customer adds an item to their cart but doesn’t finish the checkout process, these emails are sent to them. By sending a targeted email reminder to these customers, you can bring back lost sales and keep more of them as customers.
According to a study by Barilliance, the average open rate for abandoned cart recovery emails is 45%, and the average click-through rate is 21%.
Also, Shopify says that stores that use abandoned cart recovery emails get back an average of 3% to 14% of sales that they lost.
You can set up abandoned cart recovery emails in your Shopify store by using the built-in Abandoned Checkout Recovery feature. When a customer abandons their cart, this feature lets you send them a series of emails that you can customize.
You can decide when and what each email says, and you can even add a discount code or other incentive to get people to finish their purchases.
It’s important to make sure that your emails to customers whose carts were left behind are effective and interesting. You can do this by following these best practices:
- Use a clear subject line that gets people’s attention to get them to open the email.
- Add the customer’s name and the items they left in their cart to the email.
- Include a clear call-to-action (CTA) that encourages customers to finish their purchases.
- You could offer a discount or other perks to make the purchase more appealing.
- Use interesting pictures and catch the eye to show off the products and get people to take action.
- It’s also important to test and improve your abandoned cart recovery emails over time to make them work better. You can do this by keeping track of metrics like open rates, click-through rates, and conversion rates and making changes as needed.
Shopify Checklist #10: Use Google Analytics to Track Website Traffic:
When you set up a Shopify store, it’s important to track your website traffic so you can learn more about your customers and make your online store better. Google Analytics is one of the best tools for this.
Here are Some Important Things to Think About When you use Google Analytics to Track Website Traffic to your Shopify Store:
First, it’s important to make sure Google Analytics is set up right. This means making an account, setting up a property, and adding the tracking code to your Shopify store.
According to Econsultancy, only 12% of Shopify stores have Google Analytics set up properly so it’s important to take the time to do it right.
Once you’ve set up Google Analytics, you can start to track how many people visit your website. This includes things like the number of visitors, page views, bounce rate, etc.
You can also keep track of where your visitors are coming from, which pages they visit, and how long they stay on your website. By analyzing this data, you can learn a lot about how your customers act.
For example: If a lot of people leave your website after only looking at one page, you may need to change how it works or how the pages look.
On the other hand, if you see that a certain product page gets a lot of traffic, you should put more effort into promoting that product.
Google Analytics can help you keep track of conversions as well as website traffic. This includes keeping track of when a website visitor makes a purchase, fills out a form, or does something else you want them to do.
By keeping track of conversions, you can see how effective your marketing campaign is and make changes as needed.
Shopify Checklist #11: Set up Google Search Console to Monitor your Website’s Health:
If you have a website, you should keep an eye on its health to make sure it’s running well, and there aren’t any technical problems that could hurt your search engine rankings. Google Search Console is one of the best ways to check on the health of a website.
Here are some important things to think about when setting up Google Search Console to watch your website.
First, you need to make sure you have a Google Search Console account. This is done by adding a special code or file to your website’s code to prove that you own it.
Once you’ve proven that you own the website, you can use Google Search Console to keep an eye on how it’s doing.
The search engine rankings of your website are one of the most important things you can keep an eye on with Google Search Console. You can see how your website ranks for different keywords, which pages get the most visitors, and how your rankings change over time.
This information can be very helpful in optimizing the content of your website and making it easier for search engines to find you.
Google Search Console can help you find technical problems on your website as well as track where it ranks in search engines. It can tell you about things like broken links, crawl errors, and security problems, among other things.
By fixing these problems, you can make it easier for people to use your website and make sure that search engines can crawl and index it well.
The ability to submit a sitemap is another important part of Google Search Console. A sitemap is a file that has a list of all the pages on your website. This makes it easier for search engines to crawl and index your site.
By submitting a sitemap to Google Search Console, you can make sure that your website is indexed correctly and that search engines can find all of your important pages.
Shopify Checklist #12: Use Social Media to Reach More Customers:
Since more than a million businesses use the platform, your store must stand out. One of the best ways to do this is to use social media to your advantage. Businesses that reach out to customers through social media get 63% more good results than those that don’t.
But it takes more than just being on social media to be successful. You need a plan that fits with the goals you have for your business. Find out which platforms your audience uses the most and put most of your efforts there.
For example: If you want to reach Gen Z or millennials, you might want to put Instagram, TikTok, and Snapchat at the top of your list. Once you know which platforms to use, make content that is interesting and relevant to your audience.
This could be pictures of your products, customer reviews, or a look at how your business works.
In the end, consistency is the key to being successful on social media. Make sure you post often and talk to your followers if you want to build a group of loyal customers. You could also think about paying for advertising to reach even more people.
With these strategies in place, you’ll be well on your way to growing your Shopify store and having long-term success.
Also Read: How to Sell on Instagram with Shopify
Shopify Checklist #13: Use Social Media Advertising to Reach More Customers:
As was said above, advertising on social media is one way to reach more people who could become customers. Recent studies by Statista show that there are almost 6 billion in 2027 active social media users around the world. This makes social media for eCommerce a powerful way for businesses to reach their target audience.
In fact, 73% of marketers say that using social media to promote their business has been “somewhat effective” or “very effective”.
By spending money on advertising on social media, businesses can make ads that reach their ideal customers and improve their chances of making a sale.
But it’s important to remember that social media advertising alone is not enough. For businesses to use social media advertising effectively, they need to know a lot about their target audience and make ads that really speak to them.
Also, it’s important to keep looking at and changing ad campaigns to make them work better. Businesses can greatly improve their chances of doing well on Shopify by putting time and money into advertising on social media and learning how the platform works.
Shopify Checklist #14: Use Google Shopping to Showcase Your Products:
Google Shopping is a powerful tool that can help businesses of all sizes show off their products and reach more people.
In fact, a recent Oberlo survey found that 63% of people start their shopping on Google. Businesses can make sure that these customers see their products at the top of their search results by using Google Shopping.
Create a Google Merchant Center account and upload your product feed to get started with Google Shopping. This feed should have detailed information about each product, like its title, description, image, and price.
Once your feed is set up, you can use Google Ads to create campaigns to promote your products and bring people to your Shopify store.
One of the best things about Google Shopping is that you can target specific groups of people based on what they search for.
For example: If you sell handmade jewelry, you can make a campaign that targets people who search for “unique jewelry” or “handmade earrings”. By going after these keywords, you can make sure that the right people see your products at the right time.
You can also keep track of your results in real-time when you use Google Shopping. Google Analytics lets you track how well your campaign is doing and make changes to your plan. This can help you get the most out of your campaigns and get more people to buy from your Shopify store.
Shopify Checklist #15: Create a Blog to Share Content Related to Your Store:
Having a blog is a great way to connect with your customers, make your brand known as an expert in your field, and bring people to your Shopify store.
By sharing useful information about your store, you can build a group of fans who are interested in what you have to offer. Before you start your blog, think about what your readers would like to read about.
For example: If you sell beauty products, you could write about how to take care of your skin, how to apply makeup or the latest trends in the beauty industry.
Make content that is interesting, relevant, useful, and full of information for your audience.
In addition to making your own content, you can also find interesting content from other sources to share with your readers. This could be anything related to your business, like articles, videos, or posts on social media. Make sure to give credit to the source and add your own thoughts to help your readers.
Consistency is also important for a blog to do well. Make sure to post new content often, whether it’s once a week or once a month. This will keep your readers interested and wanting more.
Lastly, spread the word about your blog through social media and other channels to reach more users. This can bring more users to your Shopify store and make more users aware of your brand.
Shopify Checklist #16: Use Upselling and Cross-Selling to Increase AOV:
When you set up a Shopify store, you should focus on getting new customers and making each sale worth more. One good way to do this is to use strategies for upselling and cross-selling.
Customers are more likely to buy more items or a higher-priced product if you use these strategies. To upsell, you could show customers a more expensive version of the product they are looking at.
For example: If a customer is looking at a pair of shoes, you could recommend a similar pair that is more expensive and has more features. You could also give a discount if someone buys more than one item or a set of products.
To use cross-selling, you could offer customers products that go well together and that they might be interested in.
For example: If a customer buys a dress, you could suggest shoes or other accessories that go with it. This can increase the total value of each sale and make things better for the customer.
It’s important to use these strategies in a way that doesn’t feel like you’re trying too hard. Make sure that the products you suggest fit with what the customer wants and needs. Consider making personalized suggestions based on the customer’s browsing or buying history to make these strategies even more effective.
Shopify Checklist #17: Use Video Marketing to Showcase Your Products:
Video marketing is a great way to show off your products and get to know your customers.
According to recent statistics by Oberlo, show that by 2023, 82% of all internet traffic was video content, and people are more likely to buy something after watching a video about it.
To get started with video marketing, you should make short videos that show the features and benefits of your products. You can also make “how-to” videos that show how to use your products or share tips and tricks about your industry.
One of the best things about video marketing is that it can grab users’ attention and keep them interested. Videos can be more visually appealing and interesting than other types of content, which makes them more likely to be shared on social media and seen by more people.
To make sure your videos work, keep them short and to the point. Most people have a short attention span, so it’s important to get your point across quickly and clearly. You can also add captions and graphics to your videos to make them more interesting and easy for more people to watch.
Using an online video editor tool can be a great way to achieve these goals. With these tools, you can trim your footage, add captions, incorporate graphics, and make other edits to create engaging and concise videos that capture viewers’ attention.
Lastly, spread the word about your videos on social media and other channels to reach more people. You can also add videos to your Shopify store to show off your goods and make the shopping experience better for your customers.
Shopify Checklist #18: Use Web Push Notifications to Drive Traffic to your Store:
Web push notifications have become a powerful way for Shopify stores to get more people to visit and interact with them.
In fact, a recent study by Moengage found that the average click-through rate for web push notifications is 90%, which is higher than the average click-through rate for email marketing campaigns.
When you add web push notifications to your Shopify store, you can let customers know in real time about new products, sales, and discounts. This helps customers feel like they need to act quickly and gives them a sense of urgency.
But it’s important to use web push notifications smartly and not send too many notifications to customers. It’s best to divide your audience into groups and send them targeted messages based on how they act and what they like.
Optimize the text and design of your notifications to get people’s attention and get them to click through to your store. And make sure your notifications are always worth reading by offering special deals or early access to sales.
Shopify Checklist #19: Use Personalized Product Recommendations to Increase Sales of Your Store:
When you set up a Shopify store, it’s important to focus on making more sales and giving customers a better experience. One good strategy is to give personalized suggestions for products.
You can give people personalized suggestions in a number of ways, such as by looking at their browsing history, purchases, and demographic information. Shopify has a number of apps and plugins that let you add personalized suggestions to your store.
It’s important to put personalized recommendations in a prominent place on the homepage and product pages of your store. This can lead to more sales and an increased conversion rate.
Also, think about sending customers personalized recommendations through email and push notifications to keep them interested and encourage them to buy from you again.
Overall, using personalized product recommendations is a good way to boost sales and make your Shopify store a better place for customers to shop. Using customer data and the right strategies, you can make targeted recommendations that lead to more sales and build customer loyalty.
Shopify Checklist #20: Use Dynamic Checkout to Streamline the Checkout Process:
The checkout process is an important part of any online store, and it can make or break the shopping experience for a customer. Use dynamic checkout to improve the checkout process on your Shopify store.
Customers can skip the traditional cart and checkout process and go straight to the payment page with dynamic checkout. It simplifies the checkout process, which makes it faster and easier for customers. This can lead to more sales and less shopping cart abandonment.
You can set up dynamic checkout on your Shopify store with Shopify Payments or third-party apps like PayPal Express Checkout or Apple Pay. You can also change how the dynamic checkout buttons look and where they are placed to fit your store’s design and layout.
It’s important to remember that dynamic checkout might not work for all products, especially ones that need to be customized or that need more customer information. In these situations, it’s best to use the old-fashioned shopping cart and checkout method.
Also Read: How to Hide PayPal on Shopify Checkout Page
Shopify Checklist #21: Use Multilingual Support for International Customers:
If you wish to set up a Shopify store for customers who are from other countries, it’s important to think about offering support in more than one language. By offering support in more than one language, you can make the customer experience better and boost sales from people all over the world.
A survey by Shopify found that stores that support more than one language had 50% higher conversion rates than stores that didn’t.
You can add more language to your Shopify store through third-party apps like Langify, Weglot, and Bablic. With these tools, you can translate your store’s content into different languages and make shopping more personal for your customers.
It’s important to think about the people you want to reach when deciding which languages to offer.
For example: If your customer is from Europe, your website language can support French, German, and Spanish.
In addition to having multilingual support on the pages of your store, you might also want to offer support through email and social media. This can help you give your customers a full and easy experience.
Overall, offering support in more than one language improves the customer experience and helps your Shopify store make more money. By using tools and plans to translate your store’s content into multiple languages, you can make shopping for international customers a more personalized experience.
Shopify Checklist #22: Use Exit Surveys to Gather Feedback From Lost Customers:
It’s always important to know why users are leaving your Shopify store, and exit surveys can be a great way to get feedback from users who still need to make a purchase. If you can figure out why users are leaving, you can improve your score and maybe even get them back.
When a customer tries to leave your store without buying anything, a short survey pops up. They usually ask why the users didn’t buy, which can give you valuable information about where your store could use improvement.
According to Rrachelandreago, stores that use exit surveys have a higher win-back rate. This means that if you get feedback from customers you’ve lost, you can make changes that could bring back customers you might have lost for good.
You can use apps to set up exit surveys/forms like ECF: Contact Form Builder on your Shopify store. These tools let you change the questions on your surveys and give you valuable information about how to improve the customer experience.
It’s important to keep your exit survey short and to the point when you make it. Customers are more likely to fill out a survey if it is short and easy to do. You should also think about giving customers an incentive, like a discount code, to get them to fill out the survey.
Also Read: Discover the Best Shopify Form Builder App
Shopify Checklist #23: Use Dynamic Pricing to Adjust Prices Based on Demand:
Dynamic pricing is a strategy that involves changing prices based on factors like demand, the state of the market, and other things. By using dynamic pricing to set up a Shopify store, you can make sure that your prices are the best they can be to get the most sales and money.
Surge pricing, which companies like Uber and Lyft use to change prices based on demand, is one of the most common dynamic pricing types.
When there is a lot of demand, prices go up to get more drivers to work and to limit the number of people who can ride. This can help make sure that supply meets demand and keep customers from having to wait a long time.
Shopify stores can use different kinds of dynamic pricing in addition to surge pricing. For instance, price testing lets you try out different prices to see which ones bring in the most money.
You can also use personalized pricing to give customers different prices based on what they’ve bought before, where they live, or other factors.
A study by McKinsey found that companies that use dynamic pricing see an average 2% to 5% increase in revenue.
You can use tools like Prisync, Dynamic Pricing, or InfiPricing to set up dynamic pricing on your Shopify store. These tools let you change prices based on demand and other factors. They also help you figure out the best way to set prices to make the most money.
Shopify Checklist #24: Use Retargeting Ads to Reach Customers who have already Shown Interest:
Retargeting ads are a powerful way to reach customers who have already shown interest in your Shopify store. By retargeting ads, you can show them to customers who have been to your store but have not bought anything. This reminds them of your products and encourages them to come back and buy something.
AdRoll did a study that found that retargeting ads get 10 times more clicks than regular display ads. This means that retargeting ads can make it more likely for customers to come back to your store and buy something.
You can use Google ads, Facebook ads, Instagram ads, and more to put retargeting ads on your Shopify store. These tools let you target customers who have been to your store but have not bought anything.
You can show them ads that are related to their interests to get them to come back and buy something.
When making retargeting ads, it’s important to use attention-grabbing images and text to get customers to come back to your store. You should also think about giving customers an incentive, like a discount code or free shipping, to get them to make a purchase.
Shopify Checklist #25: Use the Live Chat to Provide Real-Time Customer Support:
Live chat is a powerful tool that online stores can use to help customers right away.
According to a study by Forrester Research, 44% of customers say that having their questions answered by a real person is one of the most important things a website can offer.
Also, customer satisfaction has gone up because of live chat, with 73% of customers saying they were very happy with their live chat experience.
Customers can get quick answers to their questions through live chat, which leads to more sales and a lower rate of cart abandonment. It also lets businesses give personalized support, which can help build a strong relationship with the customer.
Live chat can also help businesses get useful feedback from customers, which can be used to make products and services better.
To get the most out of live chat, it’s important to make sure it’s available during business hours and that there are enough customer service reps to handle the number of questions.
It’s also important to give customers clear answers and to train customer service reps to deal with complicated problems.
Also, businesses can use chatbots to provide 24/7 support and answer simple questions. This frees up representatives to deal with more complicated issues.
Shopify Checklist #26: Use Shipping Calculators to Provide Transparent Shipping Rates:
Customers will trust you more and be less likely to abandon their carts if you show them how much shipping will cost. With shipping calculators on your Shopify store, you can give customers accurate and clear shipping costs based on where they live and how much their order weighs.
Using a shipping calculator can also help you avoid overcharging customers for shipping, which can lead to bad reviews and a loss of business.
You can improve the customer experience and make it more likely that a customer will buy from you if you give them accurate shipping costs upfront.
The ShipZip – Shipping & Delivery app is a tool that you can use to add shipping calculators to your Shopify store. ShipZip app lets you figure out the exact cost of shipping both domestic and international orders based on where the customer is and how much they are ordering.
This app also works with UPS, FedEx, and USPS, which makes it easy to print shipping labels and keep track of packages.
In addition to being clear about shipping costs, you may want to offer free shipping thresholds or flat-rate shipping options to help customers plan for shipping costs.
According to Invesp, they found that 58% of online shoppers would add more items to their cart to get free shipping.
Shopify Checklist #27: Use Customer Personas to Understand Your Audience Better:
Based on market research and data analysis, customer personas are made-up versions of a business’s ideal customers. They help businesses learn more about their customers and make sure that their marketing plans and products meet their needs.
By making customer personas, businesses can better understand their customer’s pain points, motivations, and behaviors. This lets them create targeted marketing campaigns and products that resonate with their audience.
To make customer personas, businesses should gather information about the people they want to sell to, such as their demographics, interests, and buying habits.
This can be done with surveys, social media, and website analytics. Once the data has been collected, businesses can look for patterns and trends and use this information to make customer personas.
The age, gender, income, interests, and buying habits of customers should be included in customer personas. It’s also important to include information about their goals, pain points, and objections, as this can help businesses create products and services that meet their customers’ needs.
Shopify Checklist #28: Build Relationships With Influencers in Your Niche Using Outreach:
Influencer marketing is a way for businesses to raise their visibility by partnering with individuals in their niche who have already earned the trust and respect of followers.
By involving these highly-regarded individuals, organizations can promote their brands, products, and services while increasing their reach and expanding awareness.
This approach yields higher returns than other marketing methods because customers are more likely to follow the recommendations of people they admire.
Businesses need to find relevant influencers in their niche before they can start reaching out to them. This can be done on social media sites like Facebook, Instagram, Twitter, and YouTube.
It’s important to choose influencers whose followers are the same as your target audience and whose style and values are the same as your brand.
Once relevant influencers have been found, businesses can build relationships with them by engaging with their content and contacting them via email or social media.
It’s important to approach influencers genuinely and respectfully and offer them something of value, like free products or special discounts, in exchange for promoting your brand.
Businesses can work with influencers to create sponsored content, like blog posts or videos, that show off their products genuinely and interestingly. This helps the influencer’s audience know more about the brand and trust it.
By using influencer outreach, businesses can build relationships with key influencers in their niche and use their large followings and credibility to reach a wider audience and raise brand awareness.
It’s important to approach influencers genuinely and respectfully and offer them something of value in exchange for promoting your brand.
Shopify Checklist #29: Use Live Streaming to Showcase Your Products and Connect With Your Audience:
eCommerce businesses can use live streaming as a powerful way to show off their products and connect with their audience.
According to Livestream, they found that 80% of people would rather watch a live video from a brand than read a blog post, and 82% would rather watch a live video than read a post on social media.
Live streaming has also made customers more involved. On average, people watch live video for 8.1 times longer than they do recorded video.
Live streaming lets businesses show off their products in a way that is interactive and interesting.
Customers can see how the products work and ask questions in real-time. It also lets businesses get to know their customers on a more personal level, which helps build trust and customer loyalty.
Live streaming can also help businesses reach more people because it can be shared on social media and other websites.
To get the most out of live streaming, you should choose a platform like Facebook Live or Instagram Live that fits your audience. It’s also important to plan the content and spread the word about the live stream to get as many people as possible to watch.
During the live stream, businesses should talk to their audience by answering questions and giving useful information about their products.
Shopify Checklist # 30: Use A/B Testing to Optimize Your Store’s Design and Content:
A/B testing is a great way for eCommerce businesses to improve the design and content of their stores. A/B testing is when you make two versions of a page or piece of content, each with one small change, and then compare how well they do.
This lets businesses find the best design and content elements and make sure their website is set up for the most engagement and sales.
To do an A/B test, a business should start by choosing a specific thing to test, like where a call-to-action button is placed or how a product description is written.
They should make two versions of the page or content, with the tested element being the only difference between the two.
The two versions should be shown to visitors at random, and analytics tools should be used to track how well each one does.
By looking at the data from the A/B test, businesses can figure out which version did better and make changes to their website to reflect that.
This lets businesses optimize their websites for the most engagement and conversion, which increases sales and revenue in the long run.
Shopify Checklist # 31: Use Abandoned Cart SMS Reminders to Recover Lost Sales:
Abandoned cart SMS reminders are an effective way for eCommerce businesses to get back lost sales. Abandoned cart SMS reminders involve sending personalized text messages to customers who have left items in their shopping carts without finishing the purchase.
According to SaleCycle, they show that 98% of SMS reminders are opened, while only 20% of email reminders are opened.
Businesses can remind customers who have abandoned their shopping carts of the items they left behind and encourage them to finish their purchases by sending them personalized text messages.
SMS reminders can also give customers an incentive to finish their purchases, like a discount or free shipping.
To get the most out of SMS reminders for carts that have been left behind, businesses should use a platform that lets them personalize the message and send it at the right time.
It’s important to keep the message short and to the point and to include a clear call to action that encourages the customer to finish their purchase.
Shopify Checklist #32: Use Heat Mapping Tools to Analyze User Behavior on Your Site:
eCommerce businesses can use heat mapping tools, which are a powerful form of marketing, to study how users navigate your websites. Heat maps use pictures to show which parts of a webpage get the most attention from visitors.
By looking at this data, businesses can learn how people use your websites and make changes to increase user engagement and sales.
Heat maps can help businesses figure out which parts of a webpage get the most clicks, which parts users don’t pay attention to, and which parts make users confused or angry.
This information can be used to change things about the website, like where buttons are placed, how clear the information is, and how easy it is to check out.
To get the most out of heat mapping tools, businesses should choose one that fits their needs and goals. They should also make sure that enough people visit their website for it to be useful.
Once the heat map data is collected, businesses should look at it and use it to make changes to their website.
It’s important to keep an eye on the website using heat maps to make sure that the changes made have a positive effect on how engaged users are and how many of them become customers.
In conclusion, knowing the Shopify checklist to set up a Shopify store requires careful consideration and attention to detail. By following the 32 important points outlined in this article, businesses can set themselves up for success on the platform.
From selecting the right theme and plugins to optimizing product pages and leveraging social media advertising, there are many factors to consider when launching an online store.
However, with the right approach and a dedication to continuous improvement, businesses can thrive on Shopify and reach new heights of success.
If you have any further questions or need additional guidance on setting up your Shopify store, feel free to contact us or leave a comment. We are here to help you succeed in your eCommerce journey.