Shopify Success Rate: Why Does Your Shopify Store Fail?

shopify success rate

What is the success rate of the Shopify Store and how many Shopify stores fail? Check out the tips to help your Shopify store succeed.

Shopify is one of the most popular platforms for online stores. It is used by both large and small businesses. Shopify success rate is decreasing rather than increasing. There is no guarantee that your Shopify store will be successful.

So, what are the causes of Shopify store failures? What are the reasons for Shopify success rate?

There are many factors that can affect Shopify failure rate. It could be due to a lack of traffic, focus, sales, or conversions. It could also be due to competition or poor production.

Shopify failure rate
Source: Shopify

What is Shopify Success Rate?

There is no clear answer to this question because success rates can vary a lot depending on the type of business, its niche, and many other factors. However, we can look at some data to get a general idea of Shopify success rate.

The Shopify Success Rate of eCommerce stores is around 5% to 10%. This means that out of every 100 businesses that use Shopify, only about 5 to 10 businesses of them are successful.

Source: Statista

Top 10 common Shopify mistakes that can be easily avoided if you want to have a successful Shopify store and great sales.

Top 10 Reasons For Shopify Failure Rate

1. Lack of Clear Purpose or Value Proposition:

To be successful, your Shopify shop has to have a well-defined objective or value proposition. Importance of eCommerce website, especially a well-defined one, can not be underestimated. If your buyers cannot comprehend your items, they will be unable to appreciate their worth.

2. Ineffective Marketing:

To make sales, you need to market your Shopify store. This means you must have a:

  • Well-designed website
  • Using Social Media
  • Getting other marketing channels (email marketing, PPC)
  • Search Engine Optimization (SEO).

3. Lack of Mobile Optimization:

In today’s world, you need to make sure that your Shopify store works well on mobile devices. This means having a responsive design.

  • That looks great on all devices
  • Fast Loading Times
  • Easy Navigation

Do you need help creating a responsive design for your Shopify store? To make your Shopify store look like a responsive design, contact our Shopify Expert Team.

4. Poor User Experience:

Customers who have a good experience with your store are likely to buy. Make sure your store is:

  • Easy to use
  • Displays well on all devices

5. Not Enough Differentiation:

If your products are the same as those of your competitors, you won’t attract customers. Make sure your products are unique and have a distinctive USP.

6. Not Enough Cross-sells, Upsells, or Related Products:

When you don’t have enough ways for people to buy, they’ll go somewhere else. Make sure there are a lot of products and that they are easy to find. You can achieve this by upselling and cross-selling.

Upsell apps like All In One Automatic Discount can help increase the average order value with less initial investment, resulting in even higher ROI.

Shopify Success rate: Upsell and Cross-sell

7. Outdated or Poor Product Image:

First impressions are extremely important. Make sure your photos are of high quality and effectively showcase your products. If the image of your products is not good then customers will leave.

8. Not Enough Reviews or Testimonials:

Customers like to hear that your products are enjoyed by a lot of people. Make sure your website has a lot of good reviews and testimonials from customers who are happy with your products or services

9. Not Social Proof:

Make sure you use social media often. Also, promote positive customer experiences online.  When people see that other people are talking about your brand on social media, it is called “social proof”. This helps people believe in and trust your store.

10. Not Leveraging Email Marketing:

Email marketing is a powerful way to get people to visit your site and make sales. Make sure to segment your list. Make sure your email marketing campaign is as successful as possible by personalizing your messages.

Tips to Improve your Shopify Success Rate

Now that we know the top 10 reasons for Shopify Failure Rate. Let’s look at some tips on improving your Shopify store for success rates.

1. Improve Your Website’s SEO:

The best way to improve the Shopify success rate is to enhance your website’s SEO.

It means optimizing your website to rank higher in search engine results pages (SERPs). Now you must be wondering how to optimize your Shopify store. Don’t worry; we have a complete guide to help you.

There are several things you can do to improve your website’s SEO, including:

  • Creating High-Quality Content
  • Optimizing your website for Primary Keywords
  • Building Backlinks to your Website
  • Improving your website’s Loading Speed
  • Make sure your website is Mobile-Friendliness

Also, Shopify is an excellent platform for Search Engine Optimization (SEO). You can improve your store’s SERP ranking with the built-in features. You can use a number of Shopify SEO tools, such as:

  • Shopify Title and Meta Tags
  • Shopify Product Descriptions
  • Shopify Redirects
  • Shopify Image ALT Tags

2. Increase Your Advertising Budget:

Increasing your advertising budget is another way to improve Shopify success rate. Advertising is a great way to drive traffic to your website.

You can use several advertising platforms, including:

  • Google Ads 
  • Bing Ads 
  • Facebook Ads 
  • Instagram Ads, etc

3. Improve Your Product Image Quality:

To improve your Shopify success rate, improve your product image quality. Having high-quality product images helps your products stand out.

There are several ways to improve your product image, like:

  • High-Quality Images
  • Multiple Images
  • Close-up Shots

4. Provide Free Shipping:

Free shipping is a great way to encourage customers to buy from your store.

There are several ways you can provide free shipping, like:

  • Free shipping on all orders
  • Offering free shipping on orders over a certain amount
  • Providing free shipping to specific locations

5. Offer Discounts and Coupons:

Offering discounts or coupons to customers can improve the success rate of your Shopify store. It is a great way to attract people to visit your eCommerce store and make purchases.

You can do this using the Shopify store’s discount section or a third-party app such as the All In One Automatic Discount App.

There are several ways you can offer discounts and coupons, including:

  • Offering discounts and coupons through social media
  • Offering discounts and coupons through email

6. Improve Your Customer Service:

Good customer service can help increase customer loyalty. It also makes people more likely to return to your store.

There are several ways to improve your customer service, including:

  • Make sure your customer support team is well-trained
  • Making sure your customer support team is friendly and helpful.
  • Make sure your customer support team is accessible

7. Make Sure Your Website is Easy to Use:

If your store’s website is hard to use or navigate, people are less likely to buy from you.

There are several ways to ensure your website is easy to use, including:

  • Make sure your website has simple and easy to use the navigation
  • Make sure your website’s design is clean and uncluttered.
  • Make sure your website’s checkout process is simple and easy to use

8. Offer a Wide range of Payment Options:

The more ways to pay you to offer, the more likely it is that people will buy from your store.

There are several payment options you can offer, including:

  • Credit and Debit cards
  • PayPal
  • Apple Pay
  • Google Pay
  • Amazon Pay

9. Make Sure Your Website is Mobile Friendly:

People are shopping on their phones and tablets more and more. So it’s essential to ensure that these devices can access your website.

There are several ways to make your website mobile-friendly, including:

  • Ensure that your website is responsive
  • Your website must have a mobile-friendly design
  • Make sure your website’s checkout process is mobile-friendly

10. Use Social Media to Promote Your Store:

Lastly, social media is a great way to get your store’s name out there and reach many people.

There are many ways to promote your store on social media:

  • Creating a social media profile for your store
  • Posting about your store on social media
  • Advertising your store on social media

If you follow these tips, you can improve the Shopify success rate


In conclusion, many things can go wrong with a Shopify store. Most of the time, it’s because the store needs more customers. It could be because of a lack of products, bad SEO, or a weak social media presence, among other things. Understanding these common reasons why people lose can help you do better next time. If you have any further questions, please leave a comment below.

Frequently Asked Questions (FAQ)

Shopify was used by 5.6 million online stores as of May 2022. Shopify has around 70% of domains registered in the United States, followed by the United Kingdom, Canada, and Australia.

The average Shopify store revenue per customer is $72, compared to $226 for the top 10% of online stores built on Shopify.

Some of the most successful Shopify stores that generate millions of revenue are

It depends on many factors, but they earn an average of $264,000 per year. This means that the average Shopify owner earns around $264,000 per year.

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