Shopify vs. WooCommerce: Which is Perfect For Your eCommerce Store?

shopify vs woocommerce

Shopify vs WooCommerce: Which one should you choose? We’ll tell you everything you need to know about these two eCommerce platforms.

Two of the most popular platforms for eCommerce are Shopify vs WooCommerce. Both platforms have their own benefits and drawbacks, making it hard to choose one over the other.

The eCommerce world is growing at an unprecedented rate. And with that growth comes an increase in the number of platforms and solutions available to those looking to start their own online stores.

In this post, we will compare Shopify and WooCommerce in terms of their features, ease of use, price, and more. By the end of this post, you should have a good idea of which platform, Shopify or WooCommerce, is perfect for your eCommerce store.

What is an eCommerce Store?

An eCommerce store, or a digital store, is a website that sells products and services online. This type of store typically has a much wider range of products than traditional brick-and-mortar stores and also offers a more convenient shopping experience for customers.

In 2022, the worldwide eCommerce market has reached $5.7 trillion. Additionally, in 2020, just 17.8% of sales were made online.

In 2023, the eCommerce market share is anticipated to expand by two percentage points, reaching 20.8%. It is anticipated that growth would continue, reaching 23% by 2025, a 5.2 % gain in just five years.

Why You Should Consider Starting an eCommerce Store:

If you’re thinking about starting your own business, then an eCommerce store could be a great option for you. Here are some reasons specifying the importance of an eCommerce website:

  • Low Startup Costs: Compared to opening up a physical storefront, the startup costs for an eCommerce store are relatively low. You need a domain name and hosting plan, and you can start selling products immediately.
  • Convenience & Choice: Customers love being able to buy what they want from anywhere at any time. An eCommerce store provides this level of convenience and choice for shoppers, which is one reason why it’s growing in popularity year after year.
  • Increased Reach: With an online store, you have the potential to reach millions of shoppers around the world. This makes it possible for businesses of all sizes to sell their products and services globally.

What is Shopify?

Shopify is a leading eCommerce platform that enables businesses of all sizes to create an online store. It offers a wide range of features and tools to help businesses build and grow their online presence and enhance Shopify Success Rate.

With Shopify, businesses can create a site that is tailored to their specific needs and branding. They can also add features and functionality as needed, making it a flexible and powerful platform for businesses of all types.

With Shopify, businesses can create a site that is tailored to their specific needs and branding. They can also add features and functionality as needed, making it a flexible and powerful platform for businesses of all types.

What is WooCommerce?

WooCommerce is an eCommerce platform that enables you to sell products and services online. It is a free and open-source platform used by millions of businesses worldwide.

WooCommerce is built on top of WordPress, which is also a popular choice for building websites. WordPress for eCommerce is a content management system (CMS) that enables you to create, edit, and publish content on your website. WooCommerce is a plugin of WordPress that turns it into an eCommerce platform.

eCommerce Features Battles – Shopify vs WooCommerce:

Shopify and WooCommerce are two of the most popular eCommerce platforms on the market. They both have their own unique set of features and benefits, and they both cater to different types of businesses.

So which one is the perfect choice for your business?

To help you decide, we’re going to take a look at some of the key features of each platform and see how they compare. We’ll be looking at things like plans and pricing, ease of use, features, and scalability.

WooCommerce vs Shopify – Pricing & Plans:

Shopify is a paid platform; it has two variations: Shopify and Shopify Plus. Shopify Plus is especially for high-traffic and enterprise-level brands. For the sake of this blog, we will only discuss the Shopify original.

Shopify comes with three different plans: Basic Shopify ($29/mo), Shopify ($79/mo), and Advanced Shopify ($299/mo). All three plans come with unlimited products, 24/7 support, and a free 14-day trial.

WooCommerce is free and can be added to any WordPress site. WooCommerce does not include hosting, so you will need to purchase your own hosting plan.

Shopify vs WooCommerce – Domain:

A domain is a unique web address that will serve as the home for your platform. It’s important to choose a domain that is short, easy to remember, and relevant to your business.

Once you have your domain, you can set up your eCommerce platform and start selling products and services online.

One of the main differences between Shopify and WooCommerce is that Shopify provides a free myshopify.com subdomain for your store, while WooCommerce requires you to purchase your own domain name.

This can be a significant cost difference if you’re just starting out, so it’s important to consider which platform will be more cost-effective for your business in the long run.

Shopify also includes hosting as part of their monthly fees, while WooCommerce does not. This means that you’ll need to find a separate hosting solution for your WooCommerce store, which can add to the overall cost.

Shopify vs WooCommerce – Product Listing:

If you’re selling products online, then you need to know about product listing. This is the process of creating individual listings for each of your products, complete with all the relevant details and photos.

A good product listing will help your customers find the right product for them and make a purchase.

Creating a product listing may seem like a simple task, but there’s actually a lot that goes into it. You need to gather all the relevant information about your product, choose the right photos, and write persuasive copy.

You also need to make sure your listing is optimized for search engines. And you also need to worry about how many products you can list.

Fortunately, there are no limits on the number of products you can list on either platform. This means you can add as many products as you want to your website without having to worry about hitting any kind of limit.

Shopify vs WooCommerce – Payment Fees and Charges:

When you’re running an eCommerce store, you’ll need to factor in payment fees. These are the fees charged by the payment processor for handling transactions on your site.

They can vary depending on the payment method used, but they typically range from 1% to 3% of the total transaction amount.

For every transaction that occurs on your Shopify store, Shopify charges a specific fee. This fee is in addition to any payment processing fees that may apply. The Shopify fee is a flat rate and is based on the total amount of the transaction.

For example: If you make a sale for $100, the Shopify fee would be $2.

Note: This is just an example, the actual fee can/will differ.

The Shopify fee is charged for every transaction that occurs in your store, regardless of whether the transaction is completed using a credit card, PayPal, or another payment method.

In addition, Shopify also charges a monthly subscription fee, which as stated above, starts at $29 per month.

When you set up a Woocommerce store, you have the option to add a payment processor. Payment processors are companies that help facilitate online payments.

They help to process credit and debit card payments, as well as other types of payments such as PayPal.

Depending on which payment processor you use, you may be charged a fee.

For example, PayPal charges a transaction fee of 2.9% + $0.30 for each sale made through their service. Stripe, on the other hand, charges a flat rate of 2.9% + $0.30 per transaction.

Note: This is just an example, the actual fee can/will differ.

Before you decide which payment processor to use, be sure to research the fees associated with each one. That way, you can be sure to choose the option that is best for your business.

Shopify vs WooCommerce – Apps and Integrations:

As the eCommerce landscape continues to evolve, it’s clear that apps and integrations are becoming more and more important.

A recent study by Forrester found that nearly 60% of eCommerce decision-makers say that apps and integrations are either “critically important” or “very important” to their business.

There are a number of reasons why apps and integrations are so important for eCommerce businesses.

  • First, they allow businesses to extend the functionality of their online store. This means that businesses can add new features and capabilities without having to start from scratch.
  • Second, apps and integrations can help businesses automate tasks and processes. This can free up time for businesses to focus on other areas of their business.
  • Finally, apps and integrations can help businesses improve the customer experience. By adding new features and capabilities, businesses can make it easier

Shopify is a platform that offers its own app shop – both free and paid. The paid apps offer a wide range of features, such as the All In One Automatic Discount for discounts and ShipZip – Shipping Rates for shipping rates. You can also find apps that add features to your stores, such as live chat and product customization.

Whereas, WooCommerce comes with an extension system that provides additional functionality to your store. Extensions are available for a variety of purposes, such as adding support for new payment methods, integrating with third-party services, or enhancing the features of your store.

While there are many extensions available for free, some premium extensions can also be purchased from WooCommerce.com. Premium extensions tend to be of higher quality and provide more features than free extensions.

Shopify vs WooCommerce – Customer Support:

One of the most important features of any eCommerce platform is customer support. You want to be sure that you can get help when you need it, whether that’s 24/7 support or access to extensive documentation.

Shopify vs Woocommerce both offer great customer support options. Shopify provides 24/7 support so you can always get help when you need it.

Woocommerce also has a help desk where you can get help from Woocommerce experts. In addition, Woocommerce has extensive documentation.

However, Woocommerce’s documentation is very comprehensive, so if you’re the DIY type, you may be able to figure out most problems on your own.

Shopify vs WooCommerce – SSL Certificate:

A Secure Sockets Layer (SSL) is a security protocol that enables encrypted communication between a web server and a web browser. When an SSL connection is established, the data that is exchanged between the server and the browser is protected from eavesdropping and tampering.

This makes SSL an essential security measure for any eCommerce store that handles sensitive customer information.

While SSL is not required for all eCommerce stores, it is highly recommended. SSL not only protects your customers’ data, but it can also boost your search engine ranking and build trust with your customers.

If you’re not already using SSL on your eCommerce store, there’s no time like the present to get started.

SSL certificates are included with all Shopify plans. This provides industry-standard encryption to ensure that your customers’ personal and financial information is always safe and secure.

WooCommerce also includes SSL support that is out of the box – you just need to make sure you have obtained your own SSL certificate.

WooCommerce will handle everything else for you, from setting up the secure connection to ensuring your shop’s pages are served over HTTPS.

Shopify vs WooCommerce – Themes and Plugins:

Store themes are important because they can help to create a unique and branded experience for customers. Additionally, store themes can be used to change the functionality of an online store, such as adding new features or redesigning the layout.

With Shopify theme 2.0, businesses can choose from a wide range of themes to build their online stores. These themes are divided into two categories: free themes and paid themes.

These themes are divided into two categories: Free Themes and Paid Themes.

  • Free themes are available to anyone who creates a Shopify account, while paid themes must be purchased from the Shopify Theme Store. 
  • Paid themes offer more customization options than free themes, and they often include additional features such as page builders or eCommerce integrations.

WooCommerce also offers a variety of theme options for online stores.

These themes are divided into two categories: Free plugins and Premium plugins.

  • Free plugins are available to anyone who installs the WooCommerce plugin, while premium plugins must be purchased from WooThemes or other third-party providers.
  • Premium plugins offer more customization options than free plugins, and they often include additional features such as drag-and-drop builders or eCommerce integrations.

Shopify vs WooCommerce – Analytics and Report System:

An eCommerce store cannot function without an analytics system. It is the foundation on which all other actions and strategies are based. The analytics system provides data that helps store owners understand what their customers want and how they behave.

Based on this information, store owners can make decisions about what products to sell, how to price them, and what promotions to run.

It is also important to understand the return on investment (ROI) of various marketing campaigns. By tracking which campaigns generate the most sales, store owners can invest more in those activities and cut back on wasteful spending.

Shopify features its own built-in analytics system that provides comprehensive data about your store’s performance. You can also integrate Shopify with Google Analytics to get even more insights into your business.

You can also integrate Google Analytics into WooCommerce. This can be done through manual coding or third-party integration.

Difference Between Shopify vs WooCommerce:

Pricing/PlansPaid platform. Provides three plans.Free platform.
Domain & HostingProvides Subdomain and hosting with every plan.You need to get your own domain and hosting.
Product ListingUnlimitedUnlimited
Payment FeesCharges its own fee.Depends on the payment processor.
Apps/IntegrationHas its own App Store.Provides an extension system.
Customer SupportProvides 24/7.Chat support & extensive documentation.
SSL Provides SSL certificate.Provides SSL support, but you have to get your own certificate.
ThemesHas its own Theme Store.Provides paid and free 
AnalyticsHas an in-built analytic system. Also supports Google Analytics.Google Analytics can be integrated.

Which One Should You Choose?

Now that you know all about Shopify vs WooCommerce it’s time to decide which one is right for you.


The main advantage of using Shopify is that it is very user-friendly. You don’t need any technical experience or programming knowledge to create a professional-looking store on their platform.

They also offer a wide range of features and add-ons that you can use to enhance your store’s functionality.

One disadvantage of using Shopify is that its monthly fees are relatively high compared to other eCommerce platforms. If you are starting a small business, these fees may not be affordable for you in the long run.

If you need any information/help on how to create a Shopify store, we advise contacting professional Shopify development services.


WooCommerce is very flexible and customizable, which means that you can create a website that perfectly suits your needs. You can change any aspect of your site, from the design to the functionality.

It is also free to download and use, which makes it a cost-effective option for small businesses.

Additionally, there are many different plugins available for WooCommerce. This flexibility allows you to tailor your store exactly how you want it.

However, If you do not have adequate hosting skills or resources, then setting up WooCommerce may be difficult for you.

And, compared to Shopify, Woocommerce is less user-friendly and may require some technical knowledge in order to set up and run properly.


So, which one should you choose? Shopify or WooCommerce. Ultimately, the decision depends on your business needs and preferences. If you’re looking for a user-friendly platform with lots of ready-made templates, then Shopify would be the better choice.

However, if you want more control over how your store looks and functions, then Woocommerce would be a better option.

If you have any further questions, feel free to leave them in the comments, and we will get to you as soon as possible.

Frequently Asked Questions (FAQ)

Shopify is an all-in-one solution. It is easy to use and comes with everything you need to start and grow your store. WooCommerce is a good choice if you are looking for a more customizable and flexible platform.

Both Shopify and WooCommerce are great for SEO. They both offer a lot of features and tools to help you optimize your site and improve your ranking in search engines. However, WooCommerce gives you more control over your SEO than Shopify.

While both WooCommerce and WordPress are free, you will need to pay for a hosting provider, SSL certificate, and other plugins. With Shopify, you can get started at just $9.00/month and enjoy all the tools you need to set up an online store.

Apart from helping get started with eCommerce, Shopify offers a free subdomain, so you can get started quickly without having to wait for the specific domain name.

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