By Prince Kantariya
15-July-2025
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Boost your store’s revenue without extra ad spend by increasing your AOV.
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Here are 7 actionable strategies to help your customers buy more and spend more.
Average order value (AOV) is a key metric that measures the average amount a customer spends per order on your eCommerce store.
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It’s calculated by dividing your total revenue by the number of orders placed during a specific period.
Boost AOV by bundling related products and offering discounts for buying together.
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Bundles encourage customers to buy more in a single purchase, increasing your revenue per transaction.
Use your checkout page to offer add-ons like accessories, warranties, or premium upgrades that customers can easily add with one click, increasing their order size without disrupting checkout.
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Encourage customers to buy in bulk by offering volume discounts.
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Customers get more value, while your store benefits from higher order values and increased sales per transaction consistently.
Limited-time discounts and offers create urgency and encourage customers to add more to their carts before the promotion expires, increasing both your conversion rate and average order value.
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Offering subscription plans or memberships increases customer lifetime value and AOV by creating recurring orders while providing convenience and added value for your loyal customers.
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Use psychological pricing tactics like pricing just below round numbers (e.g., $49.99 instead of $50) to encourage more purchases while increasing your AOV without customers noticing price jumps.
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Want to learn how to increase your average order value without spending more on ads?
Dive into our full guide for actionable strategies to grow your store’s revenue today.