By Prince Kantariya
13-August-2025
Image Source: Freepik
Your AOV shows how much customers spend per order.
Image Source: Freepik
Knowing the industry average helps you see if you’re ahead or falling behind.
Let’s break it down.
Industry benchmarks give you a reference point.
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Compare your AOV to competitors to spot growth opportunities and set realistic goals.
Average Order Value: $436
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High-ticket items and premium pricing drive the highest AOV in eCommerce. Focus on upselling and exclusive bundles offers.
Average Order Value: $253
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Big purchases mean bigger baskets.
Cross-sell related items like décor or delivery upgrades to boost AOV.
Average Order Value: $211
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Consumables still pack a punch. Use volume discounts or product bundles to encourage larger orders.
Average Order Value: $196
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Outfit pairings and “complete the look” recommendations work best here to raise AOV.
Average Order Value: $114
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Subscription boxes, multi-pack deals, and seasonal specials can easily push this number higher.
Average Order Value: $94
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Customers shop for variety here. Bundle best-sellers or offer free shipping thresholds to increase spend.
Average Order Value: $83
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Offer auto-ship on pet food, toys, or grooming supplies to increase repeat orders and AOV.
Average Order Value: $71
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Starter kits, skincare bundles, and buy-more-save-more deals can easily lift your AOV.
Don’t just know your AOV, improve it. Use upsells, bundles, and thresholds to boost every order.
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Compare regularly to stay competitive.
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These stats are based on data available as of August 2025 and are subject to change.
Stay updated to make informed decisions.
Learn these proven strategies to increase your store’s average order value and drive more profit from every customer.