What is the Average Order Value by Industry: See How You Compare

By Prince Kantariya

13-August-2025

Image Source: Freepik

Your AOV shows how much customers spend per order.

Image Source: Freepik

Average Order Value Benchmarks You Need to Know

Knowing the industry average helps you see if you’re ahead or falling behind.

Let’s break it down.

Industry benchmarks give you a reference point.

Image Source: Freepik

Why AOV Benchmarks Matter?

Compare your AOV to competitors to spot growth opportunities and set realistic goals.

Average Order Value: $436

Image Source: Freepik

#1: Luxury & Jewelry

High-ticket items and premium pricing drive the highest AOV in eCommerce. Focus on upselling and exclusive bundles offers.

Average Order Value: $253

Image Source: Unsplash

#2: Home & Furniture

Big purchases mean bigger baskets.

Cross-sell related items like décor or delivery upgrades to boost AOV.

Average Order Value: $211

Image Source: Freepik

#3: Consumer Goods

Consumables still pack a punch. Use volume discounts or product bundles to encourage larger orders.

Average Order Value: $196

Image Source: Freepik

#4: Fashion, Accessories & Apparel

Outfit pairings and “complete the look” recommendations work best here to raise AOV.

Average Order Value: $114

Image Source: Freepik

#5: Food & Beverage

Subscription boxes, multi-pack deals, and seasonal specials can easily push this number higher.

Average Order Value: $94

Image Source: Freepik

#6: Multi-brand Retail

Customers shop for variety here. Bundle best-sellers or offer free shipping thresholds to increase spend.

Average Order Value: $83

Image Source: Freepik

#7: Pet Care & Veterinary

Offer auto-ship on pet food, toys, or grooming supplies to increase repeat orders and AOV.

Average Order Value: $71

Image Source: Freepik

#8: Beauty & Personal Care

Starter kits, skincare bundles, and buy-more-save-more deals can easily lift your AOV.

Don’t just know your AOV, improve it. Use upsells, bundles, and thresholds to boost every order.

Image Source: Freepik

Key Takeaway

Compare regularly to stay competitive.

Image Source: Freepik

Note:

These stats are based on data available as of August 2025 and are subject to change.

Stay updated to make informed decisions.

Learn these proven strategies to increase your store’s average order value and drive more profit from every customer.

Want to Boost Your AOV?