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07-November-2025
By Prince Kantariya
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BFCM shoppers expect irresistible deals, but not all discounts drive profit.
Let’s break down 5 high-performing discount types you can use to boost conversions, increase AOV, and win more repeat buyers this season.
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The classic “X% Off” still works when used smartly.
Offer 15-30% off sitewide or create product-tiered discounts.
Test thresholds like “Buy 2, Get 20% Off” to encourage larger orders without hurting profit margins.
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BOGO is a psychological win-win.
Customers feel they’re getting extra value, and you move more inventory faster.
Perfect for fast-moving or low-cost products during BFCM.
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Bundle deals increase AOV instantly.
Combine complementary items (like shoes + socks, or serum + moisturizer).
Offer “Save 15% when you buy the full set” to push complete purchases.
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Free gift offers outperform small discounts because they feel exclusive.
Offer something valuable, like a mini version, tote bag, or exclusive sample, which boosts perceived value and repeat sales.
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Tiered offers increase cart size.
Example: “Spend $50, get 10% off or spend $100, get 20% off”.
This motivates customers to spend more to reach the next discount level.
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Let shoppers combine multiple offers, such as a 10% loyalty discount and a BFCM coupon.
Stackable discounts increase conversion rates by up to 25% and make customers feel extra rewarded.
Explore 7+ proven Shopify discount types that drive conversions, increase average order value, and maximize BFCM profits.
Learn how to set up each offer step-by-step in your store.