Black Friday Cyber Monday (BFCM) is a significant sales event that takes place annually, typically during the last weekend of November, right after the Thanksgiving holiday in the United States.
It represents a great opportunity for online business owners to offer various types of discounts and promotions, attracting both new and existing customers while boosting their sales.
BFCM is characterized by massive discounts, special offers, and promotions across a wide range of products and services, primarily in the eCommerce store.
During BFCM, online retailers and businesses offer substantial discounts on their products and services, and customers actively await these deals, making it one of the busiest shopping weekends of the year.
2022 Statistics on How Much Money is Typically Spent During BFCM:
- In 2022, Shopify merchants set a new Black Friday Cyber Monday record with $7.5 billion in sales.
- Black Friday saw the highest shopping volume moment during the weekend, with peak sales of more than $3.5 million per minute at 12:01 PM EST on November 25, 2022.
- 52 million consumers worldwide purchased from independent brands powered by Shopify, a 12% increase from 2021.
- The top-selling cities shoppers made purchases from include London, New York, and Los Angeles. The United States, United Kingdom, and Canada were among the top-selling countries worldwide.
- Top product categories: Apparel and accessories, followed by health and beauty, and home and garden.
- Black Friday and Cyber Monday proved once again to be driven by online sales, with 73% of sales made on mobile devices and 27% on desktop devices.
Why it is Important to Offer Different Types of Discounts During BFCM:
1. Attracting New Customers: Business owners can attract new customers by offering attractive and different types of discounts. During the BFCM season, business owners increase their customer base by offering discounts.
2. Increasing Sales Volume: Discounts and promotions during BFCM can lead to a significant increase in sales volume. Customers are more likely to make purchases when they are getting a good deal.
3. Building Brand Loyalty: BFCM is also an opportunity to reward existing customers, increasing their brand loyalty. Offering discounts to your loyal customers can help you build a stronger relationship with them.
4. Clearing Inventory: If you have excess stock or inventory that needs to be moved, BFCM is an ideal time to do so. Offering discounts can help you clear out older products and make space for new ones.
5. Conversion Rates: Discounts have a proven track record of increasing conversion rates. When shoppers see that they can get a product or service at a lower price during BFCM, they are more likely to make a purchase. This can lead to a significant increase in sales compared to regular periods.
6. Competitive Edge: During BFCM, most of your competitors will be offering different types of discounts and promotions. If you choose not to participate, you are losing customers for your businesses. Offering discounts helps you remain competitive in your industry.
7. Upselling and Cross-Selling: Upselling and cross-selling can be strategically used to encourage customers to explore more of your product range. You can offer bundle deals or discounts for buying multiple items, which can lead to increased average order values.
8. Sales Forecasting: BFCM can also provide valuable insights into consumer behavior and preferences. Analyzing your sales data from this period can help you refine your sales and marketing strategies for the upcoming year.
Types of Discounts You Offer on Shopify During BFCM:
When running an online store on Shopify during Black Friday Cyber Monday (BFCM), it’s important to offer different types of discounts to different customers and maximize your sales potential.
Here are some common types of discounts you can consider offering:
#1 Percentage Discount:
Percentage discounts are a widely used pricing strategy in eCommerce stores. These discounts involve reducing the price of a product by a specified percentage.
For example, a store might offer a 20% discount on a $100 product, making it available to customers for $80.
The concept is straightforward and appealing to consumers, as it clearly communicates the savings they’ll receive. Percentage discounts are popular for online businesses looking to attract customers, boost sales, and compete effectively in the market.
Percentage discounts can be applied to individual items, entire orders, or specific product categories, allowing business owners to tailor their promotions to specific goals and their targeted audiences.
Effective communication and the promotion of percentage discounts are essential. Businesses need to clearly state which items or services are eligible for the discount and make customers aware of the promotion through marketing channels such as email, social media, and their website.
Tracking and analyzing the performance of these discounts can help business owners refine their strategies and ensure that they are achieving their desired outcomes.
#2 Bundle Discount:
Bundle discounts are a pricing strategy used by business owners to incentivize customers to purchase multiple products as a bundle.
The concept is straightforward: customers get more value by bundling products, and businesses benefit from increased sales and potentially higher average order values.
A key aspect of bundle discounts is the composition of the bundle itself. Business owners carefully select a combination of products that are often purchased together.
For example, a tech retailer might bundle a laptop, a mouse, and a laptop bag. The discount is applied to the total price of the bundle, making it more cost-effective for customers to acquire all three items together.
Businesses can structure bundle discounts in various ways, offering either a fixed dollar amount off the bundle’s total price or a percentage discount.
The savings offered through the bundle should be clearly communicated to customers so they can easily understand the value proposition. This transparency helps customers see that they’re getting a better deal by choosing the bundle.
Bundle discounts serve several purposes for businesses. Firstly, they encourage customers to spend more by purchasing additional items. Secondly, bundles are a way to promote specific products that may not sell as well on their own but can become attractive when part of a bundle deal.
Furthermore, business owners strategically apply cross-selling of related products, making it convenient for customers to discover and purchase related products.
#3 Free Gifts:
Business owners can use free gifts as a marketing strategy to attract customers by offering free products in exchange for purchases or under certain conditions.
These gifts can take various forms, from physical products like accessories or samples to digital downloads such as e-books or software. The primary purpose of providing free gifts is to enhance the perceived value of a purchase and create a positive customer experience.
Typically, businesses may set specific criteria for customers to qualify for the free gift, such as making a minimum purchase or shopping during a promotional period. Business owners utilize free gifts for several reasons.
Firstly, they serve as a powerful customer attraction tool, especially during special events, holidays, or promotional campaigns. Secondly, free gifts can significantly boost sales, as customers may be motivated to buy more or higher-priced items to meet the requirements for the gift.
Additionally, free gifts contribute to customer loyalty by fostering goodwill and incentivizing repeat purchases. By offering tangible benefits to customers, businesses effectively communicate a clear value proposition and make their products or services more appealing.
When implementing free gift promotions, business owners should conduct a cost-benefit analysis to ensure the strategy is financially viable. It’s crucial to select gifts that are relevant to the customer’s purchase to maximize their appeal and perceived value.
#4 Volume/Bulk Discount:
Volume discounts are strategically created to reward customers who make large purchases. This strategy is effective for business owners who sell products in various quantities and wish to encourage customers to buy in bulk.
This strategy is built on the principle that customers are willing to spend more upfront if they perceive greater value in purchasing larger quantities.
For example, a retail store might offer a discount on a case of bottled water compared to buying individual bottles, making it more attractive for customers to purchase the entire case.
By offering this type of discount, business owners can reduce the costs of processing individual transactions and inventory management.
When implementing volume discounts, business owners must consider factors such as profit margins, pricing competitiveness, and customer demand. It’s crucial to strike a balance between offering an attractive discount and incentivizing bulk purchases.
Businesses need to clearly convey the volume discount structure to customers through their marketing materials, product labels, or websites, ensuring transparency and making customers aware of the savings they can enjoy by buying in larger quantities.
Businesses use this strategy to encourage larger purchases, increase transaction values, and reward loyal customers. By offering volume discounts thoughtfully and effectively, businesses can drive customer loyalty, streamline their operations, and improve their competitiveness in the market.
#5 Bogo Discount:
“BOGO” stands for “Buy One, Get One”, and it’s a type of discount offered by business owners to incentivize customers to purchase multiple items.
BOGO discounts come in several variations. The most common variations are “Buy One, Get One Free” (BOGOF), where customers purchase one item and receive a second identical item at no extra cost, and “Buy One, Get One 50% Off” (BOGO 50% Off), where customers buy one item at full price and get a second item at a 50% discount.
To successfully implement BOGO discounts, businesses need to consider factors like profit margins, pricing competitiveness, and the duration of the promotion. Clear communication of the offer’s terms and any restrictions is essential to avoid customer confusion.
Promoting BOGO discounts through various marketing channels, including websites, social media, and email campaigns, to maximize their impact.
#6 Automatic Discount:
Automatic discounts are a promotional feature used by eCommerce platforms such as Shopify to simplify the discount process for customers.
Instead of requiring customers to enter coupon codes or take additional steps, discounts are applied automatically to eligible orders based on pre-defined criteria.
Business owners can set up discount codes by specifying conditions that make an order eligible, such as a minimum order value, specific products or collections, customer groups, or shipping options.
The discount can take various forms, including percentage discounts (e.g., 10% off), fixed-dollar discounts (e.g., $20 off), or bundle discounts (e.g., buy one, get another at 50% off).
One significant advantage of automatic discounts is their convenience. When customers meet the eligibility criteria, the discount is seamlessly applied during the checkout process.
This streamlined approach can significantly enhance the shopping experience, making it more user-friendly and efficient. Customers can see the discounted prices on their order summary, which provides transparency about the savings they’re receiving.
Automatic discounts are versatile and can be employed for various purposes. They are often used as part of marketing strategies during specific promotions or events, like Black Friday or seasonal sales.
The activation period can be set to specific dates or kept ongoing until manually deactivated. Furthermore, automatic discounts can help increase conversion rates, as customers are more likely to take advantage of the discount when it’s hassle-free and automatically applied.
Learn more about automatic discounts on Shopify.
#6 Stackable Discount:
Stackable discounts refer to a strategy in which customers can apply multiple discounts to a single purchase, allowing them to enjoy the benefits of more than one discount at the same time.
These discounts can come in various forms, such as percentage-based discounts, volume discounts, or specific promotional offers like “Buy One, Get One”.
Each discount may have its own eligibility criteria, such as minimum purchase requirements, specific product categories, or customer groups.
The key characteristic of stackable discounts is that they can be combined, amplifying the potential savings for customers.
For example, consider a scenario where a customer has a 10% off coupon code for being a loyal customer, and there’s also a store-wide promotion offering 20% off for orders over $100.
In this case, the customer can first apply the store-wide promotion, reducing the order total by 20%, and then apply their 10% loyal customer discount to the reduced total, further decreasing the final purchase price.
Customers can maximize their savings by combining multiple discounts, making their shopping experience more rewarding. This approach not only encourages customers to make purchases but can also lead them to choose higher-value items or buy more than they initially intended.
However, it’s important to note that managing stackable discounts can be complex for store owners. Clear communication of stacking rules and careful planning are essential to avoid confusion or potential misuse.
If you want to apply all these discounts to your Shopify store during BFCM, then use a third-party Shopify app called “AIOD – All Automatic Discount”. This app offers automatic discounts like quantity breaks, BOGO, free gifts, volume, and many more promotions.
This powerful app provides a wide range of features, including advanced discount rules, automated promotions, and detailed reporting, making it an invaluable asset for a successful BFCM campaign.
Why Use Third-Party Shopify Discount Apps?
Using third-party Shopify discount apps for Black Friday and Cyber Monday (BFCM) can offer several advantages to eCommerce businesses. BFCM is a critical sales event, and leveraging these apps can help optimize your promotional efforts and enhance your customers’ shopping experience.
Here’s why you should use a third-party Shopify discount app:
1. Advanced Discounting Features:
Third-party discount apps often provide more advanced and flexible discounting options compared to Shopify’s built-in features. These apps allow you to create complex discount rules, such as tiered discounts, buy-one-get-one offers, and stackable discounts, which can be highly effective in attracting and retaining customers during BFCM.
2. Automated Discount:
Many third-party discount apps offer automation features, allowing you to set up discounts to be applied automatically when specific conditions are met. This streamlines the customer experience during the high-traffic BFCM period, reducing the risk of customers missing out on deals due to manual errors.
3. Customization and Personalization:
These apps often provide more customization options for your discounts. You can tailor discounts to specific customer segments, create personalized offers based on customer behavior, and design eye-catching discount banners or pop-ups that align with your brand’s messaging and aesthetics.
4. Reporting and Analytics:
This discount app comes with robust reporting and analytics features that provide insights into the performance of your BFCM promotions. You can track key metrics like conversion rates, revenue generated from discounts, and customer engagement. These insights can help you make data-driven decisions to optimize your promotions.
5. Scarcity and Urgency Features:
Third-party apps often offer features like countdown timers, limited stock alerts, and flash sale scheduling, creating a sense of urgency and scarcity that can motivate customers to make faster purchase decisions during BFCM.
6. Customer Support and Updates:
Reputable third-party app providers typically offer customer support and regular updates to ensure the smooth operation of their apps. This can be invaluable during high-traffic events like BFCM, where technical issues can be costly.
In conclusion, Black Friday Cyber Monday (BFCM) is crucial for eCommerce businesses, presenting a golden opportunity to boost sales and engage with customers on a grand scale.
To harness the full potential of this sales event, it’s crucial to offer different types of discounts and promotions that cater to different customer preferences and behaviors.
Throughout this blog post, we’ve explored various types of discounts that have been proven to be effective during BFCM. These include percentage discounts, bundle discounts, free gifts, volume/bulk discounts, BOGO discounts, automatic discounts, and stackable discounts.
Each of these strategies serves a unique purpose, from attracting new customers to building brand loyalty and clearing excess inventory.
Moreover, we’ve highlighted the advantages of using third-party Shopify discount apps called “AIOD – All Automatic Discount” to improve your BFCM campaigns.
These apps offer advanced discounting features, automation, customization, robust reporting, and tools to create urgency and scarcity, ultimately optimizing your efforts during this critical sales period.
In the dynamic world of eCommerce, adapting and innovating your discount strategies can make a substantial difference in your BFCM success.
By aligning your promotions with customer needs and preferences, you not only boost sales but also strengthen your brand’s position in the competitive market.
I hope this blog post helps you. So, which types of discounts do you plan to use to attract customers during this BFCM? Comment below!